Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of the sales consultant and dealership are much higher on the priority scale. So while providing fast service and keeping up to date tech-wise are important, you need to adopt measures to ensure your female customers and guests…
ContinueAdded by Anne Fleming on July 11, 2018 at 1:42pm — No Comments
Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?
Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…
ContinueAdded by Anne Fleming on June 20, 2018 at 12:30pm — No Comments
Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers?
National research shows that women use car dealer reviews 50% more than men. Additionally, women are happy to write reviews when asked. This means when you ask for a review, you…
ContinueAdded by Anne Fleming on June 6, 2018 at 12:37pm — No Comments
Texting Strategy for Women Buyers
Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration.
Read on to…
ContinueAdded by Anne Fleming on May 16, 2018 at 3:53pm — 2 Comments
Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.caption text here. Use the block's Settings tab to change the caption position and set other styles.
Consider These Numbers:
Added by Anne Fleming on May 2, 2018 at 12:14pm — No Comments
Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their…
ContinueAdded by Anne Fleming on April 18, 2018 at 9:00am — 1 Comment
Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data to advertise and sell directly to…
ContinueAdded by Anne Fleming on April 4, 2018 at 9:58pm — No Comments
Your Trust Dashboard Part 2
In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy and service their cars. Yes, there’s a direct parallel between increasing trust to increase sales. But trust can be a nebulous…
ContinueAdded by Anne Fleming on March 21, 2018 at 8:00am — 2 Comments
Women buyers now account for 45% of all new car sales[1]. Yet one out of three women feel apprehensive or overwhelmed when they visit a showroom[2]. Less than 40% feel confident[3]. And a full 75% of women say they feel misunderstood by car marketers[4].
Car buying is a challenging process for many – and we know that women as a whole have different habits than men do. We also know that women are 50% more likely to use car dealer reviews[5] and prefer to read reviews written by other…
ContinueAdded by Anne Fleming on March 9, 2018 at 2:49pm — 3 Comments
Your Trust Dashboard Part 1
Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…
ContinueAdded by Anne Fleming on March 7, 2018 at 12:43pm — No Comments
It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.
We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.
Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…
ContinueAdded by Anne Fleming on February 21, 2018 at 12:08pm — No Comments
Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.
Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?…
ContinueAdded by Anne Fleming on February 7, 2018 at 1:13pm — No Comments
After buying a house and choosing the right college, purchasing a vehicle is one of the most important decisions you are going to make throughout your life. While the process can prove to be nerve-racking, keep in mind that maintaining a semblance of composure and giving the impression that you know exactly how to act in every moment will help you walk from the dealership with a sense of accomplishment. Your personal and financial achievement will have two main reasons: first, you chose the…
ContinueAdded by Cynthia Madison on December 20, 2017 at 8:59am — No Comments
As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?
Clearly, you can’t grow what you don’t know!
The average new…
ContinueAdded by Anne Fleming on December 6, 2017 at 3:07pm — No Comments
What do you know about your dealership’s website? The majority of car dealerships have websites that represent their businesses.
Some websites can be elaborate: customers can get approved for loans, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between. Other sites may be just simple advertisement sites.
Whatever type of dealership website your place of business has, it is crucial that you know what is on…
ContinueAdded by Derek White on November 13, 2017 at 1:40am — No Comments
Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.
What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk in and say they’re just looking? Do your front-line people think these guests aren’t serious and ignore them or…
ContinueAdded by Anne Fleming on November 8, 2017 at 6:22pm — No Comments
Being a sales associate can have many challenges, especially in the automotive world where there are several sales associates in one place all with the same objective…to sell cars. It’s not enough just to show up in the morning, you have to be on top of your game in all areas so you can really shine. There are several things you can do on a daily basis to stand out and…
ContinueAdded by Derek White on October 27, 2017 at 11:37pm — 1 Comment
Automotive dealerships use many different methods to obtain quality leads for their sales associates. Standard methods include referrals, organic traffic on the internet, and paid advertising, among others. One of the most overlooked and under-estimated means of getting better quality leads on a regular basis is through the FCR from your website’s trade-in tool.
Form Conversion Rate (FCR) is the percentage of site visitors that have completed and submitted a form on your…
ContinueAdded by Derek White on October 24, 2017 at 8:58am — No Comments
One Size Fits All No Longer Applies
According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%?
Ten years ago, the ad spend was all in…
ContinueAdded by Anne Fleming on October 18, 2017 at 5:01pm — No Comments
One Size Fits All No Longer Applies
According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%?
Ten years ago, the ad spend was all in…
ContinueAdded by Anne Fleming on October 18, 2017 at 5:00pm — No Comments
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