Let’s face it the smartphone has become an epidemic, but what are customers constantly doing on their mobile devices?



Researching Resources

• Kelly Blue Book
• Edmounds
• Black Book
• True Car

* Why are they doing this?

• Want a hassle free buying…

DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?

5:00 AM and the Alpha Dawg is on the…

The stunning new Mercedes A-Class is now available to purchase at L&L Mercedes-Benz retailers throughout Hertford, Stevenage, and Bishops Stortford.

Consumers will find it easy to enjoy the luxury style of the new A-Class without spending a fortune. With L&L retailers providing a competitive lease hire program, making it easy for people to get behind…

Car dealers are able to offer discounts on new models to help move them, which allows car buyers to experience these savings and experience significant financing deals. The sticker price may not be lower, but all other costs associated with owning the car is lower, which is where car buyers mu

st spend the bulk of their time looking at costs.

New car dealers in Stevenage L…

Starting the new model offensive at the group’s official Retailers in Bishop’s Stortford, Hertford and Stevenage is the new A-Class. Available for test drives now and appealing to an unprecedented cross section of drivers, the new A-Class is one of the most talked about new cars and is destined to be the star of its segment.

With a sleek, coupé-like stance and class-leading aerodynamics, the dynamic …

The New Mercedes A Class represents a bold new step in the evolution of Mercedes vehicles, offering environmental and economic sensibilities while maintaining all of the quintessential qualities expected of a Mercedes. Not only does the new A-Class provide striking styling with just the right amount of aggressiveness, courtesy of its twin louvered radiator grille and sweeping lines, but it also provides…

The New Mercedes CLA is the latest addition to the luxury automaker’s extensive line-up and made a stunning entrance at the Mercedes-Benz Berlin Fashion Week.

Passionate Design and Engineering

Based on the Concept Style Coupe shown during 2012, the new CLA-Class serves as a junior model of sorts to the…

According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…

        It's no secret that those of us who train for The Dealer Resource Group, spend a ton of time on the road.  A lot of windshield time can make you listen to anything on the radio to just hear some noise and stay awake.  That happened as I was driving 11 hours to get to our last assignment.

           I'm hitting the seek button on my rental's radio for what seemed like hours when it finally found a station.  I heard that familiar twang of the guitar and knew this was a country…

There is an old expression, "You can't judge a book by its cover."  But, as the author of 10 books (#11 will be "Auto Sales for Dummies with Anthony Bartoli), I can tell you that statement is false.  My publishers spend almost as much on having a great cover design as they do on the entire layout process of the book.  Why?

 

They want to impress you into buying the book.  Now, some of my books have sold because they were recommended.  Others were sold because large organizations…

FOR IMMEDIATE RELEASE

ADDITIONAL DETAILS: dealerresourcegroup@gmail.com

WILMINGTON, NC - NOVEMBER 20, 2012 - After careful evaluation, New York publishers John Wiley & Son have selected two of Americas top trainers to be added to the family of books known as the "Dummies" franchise.  Trainers John Fuhrman and…

Greetings, everyone!



I often hear this in dealerships and it drives me crazy: “Today with the Web, clients know more about cars than the salespeople!”

And the sad fact is that this is often true… How can this be?  Do sales staff not have the same access to the Internet and do they not have the latest information at all times?

It’s an open secret that consumers have drastically…

How many hours do your sales people spend at the dealership on a daily basis?  If you're like most dealers, there will be days when the staff works key to key.  Those 12 hour days can drag for some.  But, for those who have customers, it seems to speed by.

That said, how can dealers tolerate the speed merchants who call themselves…

What was your September like?  Or how do the year-to-date numbers look?  How is the sales force working out?  How many are left?  How is inventory?  Do you have enough of the right stuff?  How did you feel reading your last aged unit report?      

Those questions could have good answers or bad answers.  The future depends on what you're ready to do regardless of the answer.  This also applies to your entire operation.  How you answer the tough questions determine how you fare…

October 1, 2012 - New York, NY  Major NY Publisher Announces New Auto Sales Book - John Wiley & Son, the oldest professional publisher in the United States has announced another edition to add to it's highly successful "Dummies" franchise.  The "Dummies" books have sold millions of copies on a variety of subjects from technology to small business.  Their highly recognizable yellow and black covers are instantly recognizable and mean that the selected authors were…

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

I don't know about you but I'm a sucker for classic westerns.  Even though about 10 minutes into the movie, you can pretty much figure it out, I always enjoy the "old west" from Hollywood's perspective.  It was a simpler time.  Or was it?      

Back then, at least in the movies, there was always a point when the good guys were surrounded.  It always looked like there was no way out.  Or, as the cliche goes, "It looks like the end of the line."  Yet, seemingly out of nowhere a…

There is a statement we've all heard over the years in the car business.  It usually comes from the dealer or a senior manager.  When I hear it, it makes me crazy.  Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm not on a roof when I hear it.  I might jump.      

It usually happens when I'm talking to a dealer.  We may be discussing a hiring campaign, an idea for advertising, a specific sales practice or even a way to…

Part of our marketing is to monitor help wanted ads for sales people.  I've seen some that should be very effective, but far too many are less than acceptable.  The only way to describe them is pure laziness.  The only other possibility is that the dealer is still running the sales department on "The Warm Body Theory."  That's where dealers who are stuck in the 1980's still believe that if they keep hiring warm bodies, eventually they'll end up with some "natural" sales talent.…

Many times, many of your in store problems can be fixed by doing one simple thing. Change the culture of the store with the customers and with the employees,

I worked at a large Jeep stored that gave out a loaner car for every customer that came into service for anything including an oil change. Meanwhile we had a shuttle van that was used more as a parts van than a shuttle. I noticed many of the loaner invoices showed car being brought back with 10 miles or less on them. At the time,…