The folks over at DiGiorno Pizza seem to have given someone their Twitter password and said, “Go for it!” They are engaging people in the Twitter-verse in ways that would make many companies cringe. I’m fairly certain that football fans are in their target demographic so it makes complete sense that they are engaging football fans – both real and fantasy. However, they aren’t just talking to them about stats or complimenting great performances. They seem to have an affinity for trash…
ContinueAdded by sara callahan on December 11, 2013 at 8:32am — No Comments
Have y'all seen this article in Automotive News?
The $1.5 BILLION valuation just astounds me. Would TrueCar going public bring more transparency to their business model and/or validate their "change of heart"?
"TrueCar said to consider IPO for next year"
"NEW YORK…
ContinueAdded by Arnold Tijerina on November 25, 2013 at 10:44am — 1 Comment
Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service. Yet, most dealerships focus most of their attention on gaining reviews from the sales side and leave the…
ContinueAdded by Richard Holland on November 22, 2013 at 7:58am — No Comments
As I’m sure you’ve heard, Blockbuster Video has gone out of business. DISH Network, which owns Blockbuster, officially announced last week that they would be closing all 300 U.S. Stores. There was a time when local video stores were the dominant retail outlets to rent movies from. Then along came the mega-video stores like Hollywood Video and Blockbuster, which slowly but…
ContinueAdded by Richard Holland on November 15, 2013 at 10:50am — 3 Comments
In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The Future.” In that article, I discussed how the trend of increasing…
ContinueAdded by Richard Holland on November 8, 2013 at 8:33am — No Comments
It may not come as a surprise, but paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University study.
This may help fuel…
ContinueAdded by Big Tom LaPointe on October 14, 2013 at 10:30am — No Comments
Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.…
ContinueAdded by sara callahan on March 26, 2013 at 8:00am — No Comments
NEWS FROM vAUTO:
The Provision Suite: We’re renaming Live Market Suite to the Provision Suite (Pricing, Appraising, Provisioning and…
ContinueAdded by DealerELITE on November 26, 2012 at 9:25pm — 4 Comments
LAKE SUCCESS, N.Y., Oct. 2, 2012 /PRNewswire/ – DealerTrack (Nasdaq: TRAK) today announced the …
Added by Arnold Tijerina on October 2, 2012 at 8:00am — No Comments
Facebook page posts can now target multiple audiences with many more options.
Over the next few weeks, Facebook Page admins might start to notice a strange button that looks a lot like a deer-shooting-target from a rifle gun. Could this possibly be a new targeting feature? Yes, yes it is. This targeting feature, called Page Post Targeting, is similar to…
ContinueAdded by Brent Albrecht on August 1, 2012 at 10:55am — No Comments
At 10 a.m. CDT today, vAuto will be publicly announcing the acquisition of Auction Genius—a company that has developed a “heads-up display” technology to simplify how dealers evaluate and purchase used vehicles at online auctions. This is vAuto’s first acquisition.
The acquisition…
ContinueAdded by DealerELITE on July 11, 2012 at 10:31am — No Comments
Dealers United Announces First Deal for Members: SEO Services from KPA
KPA beat out more than 30 other SEO vendors to be given the opportunity to present their best offer to Dealers United members.…
ContinueAdded by DealerELITE on March 28, 2012 at 8:00am — 2 Comments
We here at Paint Overspray Removal International Services are the leaders in overspray removal and claims management. Our company has saved insurers, contractors, and individuals millions over the years by repairing vehicles from all sorts of paint damage. This years along we saved a major insurance company over 525,000 dollars on a single claim. We did this by removing 100% of the overspray from 175 vehicles. This would include the paint, glass, trim & molding pieces.
To…
Added by Jeff Suggs on November 19, 2011 at 9:00pm — No Comments
Most dealerships and businesses in general know that it's bad practice to bad-mouth your competition. That being said, I know of and have heard plenty of salespeople and managers using their online reviews to help close a deal by comparing them to their competitors online reviews. This practice is similar if not exactly the same. You are leveraging negative comments about your competitor left by other people (who you are representing as real - we all know fake reviews exist) to your positive…
ContinueAdded by Arnold Tijerina on November 2, 2011 at 11:11am — 1 Comment
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