Hi DE members!

 

I wanted to let everyone know about an upcoming Digital Dealer webinar on March 17, 2011 at 12pm EST/9am PST with Larry Bruce. 

 

10 free tools that will help you manage and monitor your online reputation

You know you need to do it. But managing your reputation online has always seemed…

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Car dealers in Southern California (and probably everywhere else) are asking themselves whether or not they need a Social Media manager. Many are noticing the popularity of Social networks and it was all the rage at NADA2011. The problem is they don’t know who, how, why, when or where to start. I wrote in a post a… Continue

Continuing on the path I started when I wrote "Building Your Personal Brand by Harnessing The Power of Social Media" I wanted to write a second post that digs a little deeper into a few aspects of that…

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Are You Exceptional?

Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it's the difference between what's expected and the service given that will decide whether…

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I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.”  Just last Friday, I had a conversation about this with a good friend who’s a successful sales manager for high-line import dealership here in the OC.  “Customers…

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It's hard keeping pace with Google in the past month and I bet you haven't thought about how Google Hotpot will impact your dealership. Read my thoughts at the end of this post but let me help you catch-up on terminology first.



It's been a busy month for Google: Google Instant, Google Preview, Google Boost, and now Google Hotpot. It seems that I'm chasing Google's product team to understand the implications of all these new… Continue

AdAgencyOnline.Net is a networking / resource portal where automotive advertising agencies are able to review cutting edge automotive advertising vendors and their applications. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL, All…

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Since Google has integrated Google Places into organic search it is clear that there is no greater search marketing priority for car dealers than to start an Internet Reputation Management (IRM) process. That IRM program cannot focus on one review site but must focus on multiple review websites.

I take the position that a local dealer needs to have at least 100 positive reviews and in more competitive markets, TWICE the number of…

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SEO for Car Dealers has been hugely important for years now, but the recent changes at Google have made strong SEO that much more powerful in driving traffic to your websites.



The changes really come down to three things:

• Places (the maps listings) have moved to the right sidebar and stay persistent with the page as you scroll down.
• The organic ranking algorithm now controls the rankings on Places.
• Reviews are now visible on your standard Google…

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You know I love all of you guys. Hell I have worked with all of you at one point or another.

I remember the very first training session I was instructed to go to and Give, Give, Give just pops in there.

To this day I have to say that the principles taught by Grant Cardone have always been where the reality of selling cars lives. All of you are great, not as good as me but you're good. <:)

Does anyone remember who originally had the device to beam from the lot to the…

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