We've been studying the car buying habits of Millennial Women and are surprised with the differences they exhibit. This really changes the game.
So if you try to sell them the usual way, it won't work as well. But when you change your selling style to align with these differences, EVERYTHING becomes easier.…
ContinueAdded by Anne Fleming on September 9, 2015 at 11:39am — No Comments
Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…
ContinueAdded by Anne Fleming on September 2, 2015 at 12:43pm — No Comments
Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…
ContinueAdded by Anne Fleming on August 20, 2015 at 12:55pm — 1 Comment
Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.
Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…
ContinueAdded by Anne Fleming on August 5, 2015 at 6:25pm — No Comments
So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?
Added by Anne Fleming on July 22, 2015 at 3:15pm — No Comments
The July 4th weekend has passed, and summertime travel is in full swing. It’s a busy time for your women customers, but also the best time for them to have a safety and service check-up. Here are 4 tips for bringing your women customers into your service center.
ContinueDid You Know?
The #1 requested item from women in the service drive is a courtesy vehicle? Be sure to provide this and delight your…
Added by Anne Fleming on July 15, 2015 at 12:06am — No Comments
One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You obviously want people talking about your…
ContinueAdded by Paul Moran on June 30, 2015 at 8:41am — No Comments
What You Must Know About Managing Your Reputation
A lot of businesses have learned from experience the importance of a strong reputation. Poor treatment of customers will only hurt your reputation. Keeping that in mind, here are some suggestions about how to do things the right way to gain…
ContinueAdded by JB Floyd on June 30, 2015 at 8:30am — No Comments
Visitors are 144% more likely to purchase a product after seeing a video.
A web page with…
Added by JB Floyd on June 30, 2015 at 6:30am — No Comments
Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…
ContinueAdded by Anne Fleming on June 30, 2015 at 12:00am — No Comments
Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.
ContinueDid You Know?…
Added by Anne Fleming on June 24, 2015 at 2:23pm — No Comments
What You Should Know About Managing Your Reputation
Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also…
ContinueAdded by JB Floyd on June 23, 2015 at 8:00am — No Comments
Worried About Your Business's Reputation? These Tips Can Help!
Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is necessary for real success. Managing your reputation is crucial; continue reading for some helpful tips.
Always offer…
ContinueAdded by JB Floyd on June 18, 2015 at 8:30am — No Comments
According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.
To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…
ContinueAdded by JB Floyd on June 17, 2015 at 1:30pm — No Comments
Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more dealerships and may take a longer time in the shopping funnel than men. Patience is another key aspect to making a sale. Understanding when to stop pitching ideas and pull back is extremely important. Going overboard can be perceived as annoying or assertive an end up being a deal-breaker.…
ContinueAdded by Anne Fleming on June 3, 2015 at 1:38pm — 1 Comment
The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.
The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.
Women have different buying criteria and behaviors than men. Women rank trust…
ContinueAdded by Anne Fleming on April 29, 2015 at 1:45pm — 6 Comments
The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI.…
ContinueAdded by Anne Fleming on April 8, 2015 at 9:30am — 1 Comment
An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.
Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes,…
ContinueAdded by Paul Moran on March 31, 2015 at 4:00pm — No Comments
It’s Officially the Women Buyers Era...
OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.
How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.
The…
ContinueAdded by Anne Fleming on February 11, 2015 at 1:35pm — 1 Comment
Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States.
Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares Women-Drivers.com President,…
ContinueAdded by Anne Fleming on January 28, 2015 at 12:30pm — 4 Comments
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