You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!

I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…

Hi DealerElite members!

Some exciting news and updates about the 10th Digital Dealer Conference & Exposition!

We've added some great new speakers and confirmed a bunch more! Check out our speakers page for all the details!

We're particularly excited about adding Jimmy Vee and Travis…

Hi DealerElite members!

I have some exciting news to announce. The 10th Digital Dealer® Conference & Exposition has just announced an OFFICIAL add-on to the conference.

The Digital Dealer® Workshops is an one-day intensive workshop immediately preceding the 10th Digital Dealer® Conference & Exposition to assist dealers…

How to Optimize your Dealer Website in Five Minutes a Day

John Goad is the SEO Quality and Process Manager for ADP Digital Marketing

We won’t mince words: If you’re a dealer still dragging your feet about keyword optimization, it’s time to jump in…

I am sitting here this morning doing some final research and putting some finishing touches on the outline for my upcoming webinar on “Why pay for Reputation Management when you can get it Free” and it occurs to me I did the very thing I am railing against in the seminar… pigeonholed “Reputation Management” as monitoring the web for bad things people say about your dealership in the title and description on the sign up page for the…

Hi DealerElite members!

Congratulations on hitting the 5,000 member milestone! I'm sure that's just the beginning.

A quick note to let everyone know that early-bird registration for the 10th Digital Dealer Conference & Exposition has been extended until Friday, March 4, 2011. I promise this will be the last extension of that rate so make sure to register before Friday to…

Hi to all Dealer Elite members!

I just wanted to reach out to you all and remind you that the early bird registration for the 10th Digital Dealer Conference and Exposition is scheduled to end tomorrow - February 25, 2010.

If you've never attended, this is the must go to event for your dealership. This event should be attended by Dealer Principals, General Managers, Sales Managers,…

Hi to all DealerElite members!

It's a great day to check out our speakers page on the official website of the 10th Digital Dealer Conference & Exposition as we've just confirmed (and posted) a whole slew of additional speakers including:

David Kain and Steve Stauning - Check out their…

Hi to all DealerElite members!

Don't miss out on the 10th Digital Dealer Conference & Exposition being held April 19-21, 2011 at the Rosen Shingle Creek Resort in Orlando, FL. We've got a great line-up of speakers slated with many more to be announced!

Here's a quote from a conference attendee:

“I found DD9 to be condensed, engaging and…

Awhile ago, when I was with HomeNet Automotive, I wanted a demo video of a live video walk-around for myself as I was 1) playing with a new camera and 2) trying out some new features within HomeNet's software.

I enlisted the help of a training and sales manager at a Ford dealership near where I live (and one I happened to be visiting that day) to do a quick one for me. I uploaded it and used it a couple of times but then…

This NADA was riddled with the Microsite buzz or at least where I was. I heard more than a few sessions on this topic and it amazes me sometimes that these “Experts” who talk about microsites and conversion still think that if you just throw a Microsite out there it will instantly get traffic or if you build a lot of them somehow visitors will just trip into them.

Just quit it…Please!

Don't ruin a good thing before it ever gets started with these crazy…

Who are we putting in charge of our business?

As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here

“Here is a vendor that set a marketing strategy in place for a business using price positioning…

Read an article yesterday in Automotive News about Microsites and Acton Toyota "1 Web site? Why stop there?" . I was absolutely thrilled to see that Post-Click-Marketing is finally getting some long overdue credit in the space and from Automotive News to boot.

However Acton hasn’t even scratched the surface with Microsites and Post-Click-Marketing and…

“The only thing you’ll will need is crowd control”

That was the tag line I used when I first started “Outside The Box Marketing” in 1997, that business was a direct mail marketing company for event sales, you know these sales we’ve all done them:…

Google is giving car dealerships one more way to be found online! The new Places search category offers an easy way to search Place pages, which already existed but now are more visible. You can see a business location right on a map, read reviews, and see promotions right in search results.



After entering a search on Google, you'll see a "Places" option on the left side (along with Images, Videos, etc.). You can click this to search just for Place pages; anything from your…

• Places (the maps listings) have moved to the right sidebar and stay persistent with the page as you scroll down.
• The organic ranking algorithm now controls the rankings on Places.
• Reviews are now visible on your standard Google…