‘As Is’ – two words that can cover a multitude of vehicle sins and serve to instantly put the buyer on the alert. The time has come to send ‘As Is’ to the scrap heap and switch the tone at the used car dealership from ‘Buyer Beware’ to ‘Buyer Be Sure’ so that dealers can sell with more confidence, move vehicles faster – and at greater value – and so that consumers can buy with peace of mind.
Not so long ago, ‘As Is’ was just the way it was for the used car dealer and the used…
Added by Jeffrey Schwartz on March 5, 2012 at 6:30pm — No Comments
I have always believed there is a valid reason why dealership website designers include a “Used Vehicle Specials (UVS)” page in their master plan. Because if I were a used vehicle prospect cruising dealers’ websites, when I click on “Used Vehicles” and a drop-down appears with one of the choices being “Specials” (or “Featured Vehicles”), I would certainly go there first before taking a deep dive into the overall used vehicle inventory. However, most dealership managers must not think that…
ContinueAdded by Garry House on December 27, 2011 at 3:30pm — 2 Comments
There is a huge ‘certification’ gap in our industry that represents a potential loss of billions of dollars by used car dealers.
Consider: over 35 million used cars were sold last year, but fewer than 2 million of them were certified by OEM-sponsored programs. This is a stunning fact given that consumers are willing to pay, on average, a 12-27% premium on a certified vehicle.
Let’s add the numbers up: the average cost of a used…
Added by Jeffrey Schwartz on December 12, 2011 at 11:07am — No Comments
Groundbreaking program dramatically expands the number of vehicles eligible for certification and increases consumer confidence and purchase protection
Venice, CA -- Mota Motors…
ContinueAdded by Crystal Hartwell on December 7, 2011 at 8:00am — No Comments
Digital Automotive Veteran Joins Expanding Team at Online Automotive Innovator
Venice, CA -- November 28, 2011 – Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that digital automotive marketing veteran Ken Potter has been appointed as the company’s Chief Revenue Officer. Potter joins an expanding team of automotive and digital leaders at Mota as…
Added by Crystal Hartwell on November 28, 2011 at 8:37am — No Comments
VENICE, Calif., Nov. 21, 2011 -- Mota Motors, a leading provider of online vehicle and selling platforms, today announced that automotive digital marketing pioneer Jeffrey Schwartz has been appointed President and Chief Executive Officer and a member of the board of…
ContinueAdded by Crystal Hartwell on November 21, 2011 at 11:22am — No Comments
MANAGING VS. SUPERVISING (“FARMERS” VS. “RANCHERS”)
Management=Participation vs. Supervisor=Observation…
Added by David Simpson on October 19, 2011 at 7:59pm — No Comments
Phoenix, AZ – October 18, 2011 – Drive Time, the nation's largest dealership with 89 locations specializing in selling and financing used cars to customers with less-than-perfect credit, today announced it has selected Inilex as its supplier of GPS-based…
ContinueAdded by sara callahan on October 18, 2011 at 2:51pm — No Comments
Southside Financial Group Launches National Subprime Loan Portfolio Program to Help Franchised and Independent Auto Dealers Achieve Greater Liquidity
Arlington, Texas, October 17, 2011 -- Southside Financial Group (http://www.southsidefg.com), an active purchaser of auto finance receivables, today announced the launch of a nationwide program…
ContinueAdded by sara callahan on October 17, 2011 at 8:00am — No Comments
MPi Launches EDGE Express for Auto Dealer Express Service Business Operations,
Optimizes Inspection Performance Timing
Las Vegas, NV, October 10, 2011 –MPi (www.mpi-edge.com), the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive…
ContinueAdded by sara callahan on October 10, 2011 at 10:16am — No Comments
MPi Chairman, CEO Les Silver to Speak at 11th Digital Dealer Conference about Increasing Service Department Profitability Using Digital Technology
Las Vegas, NV, September 19, 2011 –MPi (www.mpi-edge.com), the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive dealership service centers, today announced that company Chairman…
ContinueAdded by sara callahan on September 19, 2011 at 9:00am — No Comments
MPi Releases EDGE Mobile for Service Advisors, Helps Auto Dealer Service Departments Maximize Customer Upsell and Profitability
Las Vegas, NV, August 1, 2011, MPi (www.mpi-edge.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced the release of…
ContinueAdded by sara callahan on August 1, 2011 at 8:54am — No Comments
Las Vegas, NV, August 1, 2011, MPi (www.mpi-edge.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced the release of EDGE Mobile for Service Advisors.
EDGE Mobile is an effective sales tool developed for auto dealership service advisors to…
ContinueAdded by sara callahan on August 1, 2011 at 8:52am — No Comments
Added by sara callahan on July 18, 2011 at 8:24am — No Comments
izmocars (http://www.izmocars.com) today released its June 2011 AOA Accessories Trend Report(1), which studied accessories sales data of dealerships whose…
Added by Crystal Hartwell on July 12, 2011 at 2:13pm — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be interviewing three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia -- on his blog talk radio show Automotive Advertising Experts. The group of auto industry insiders will be discussing the many…
ContinueAdded by Philip Zelinger on January 19, 2011 at 3:00pm — No Comments
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