Urbandale, IA--November 15th, 2016--Kia of Puyallup has increased the volume of its website visitors by 23 percent, video views by 500 percent, new car sales by six percent and used car sales by three percent since implementing a new video marketing strategy using Flick Fusion's…
ContinueAdded by Timmy D. James on November 15, 2016 at 1:33pm — No Comments
There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.
But for this blog I would like to take a step back for a minute.…
ContinueAdded by Timmy D. James on November 3, 2016 at 9:51am — 3 Comments
Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.
For auto dealerships, your purpose is your “why buy” or “value proposition” message. The goal of this message is…
ContinueAdded by Timmy D. James on October 20, 2016 at 9:06am — No Comments
I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results and lead to sales. However, if the manufacturer mandated that dealers couldn’t publish that…
ContinueAdded by sara callahan on October 12, 2016 at 9:17am — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…
ContinueAdded by Timmy D. James on September 29, 2016 at 8:33am — No Comments
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.
Hopefully you’ve begun the process of…
Added by Timmy D. James on September 15, 2016 at 9:18am — No Comments
Urbandale, IA--September 12th, 2016--Flick Fusion today introduced FlickWidget, a responsive video display tool that has been proven to increase the number of video views on auto dealers' websites. In a pilot trial conducted with website and digital marketing vendor Dealer E-Process, FlickWidget was installed on the home page of seven dealership websites; including three Toyota stores, a Honda store, a Mainline (Buick, Chevy and GMC) dealer, one Ford and one…
ContinueAdded by Timmy D. James on September 12, 2016 at 10:15am — No Comments
Video content is now the preferred medium for consumers and statistics show that consumer Internet traffic for online video will increase by 80% by the year 2018. That’s not too far away.
And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple reason, video content simply converts…
ContinueAdded by Timmy D. James on August 18, 2016 at 7:15am — 1 Comment
In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien. To many dealers, Millennials are very similar. They’re very different from past generations, are far more technologically advanced, and we really don’t know much about them…
ContinueAdded by Gina Reuscher on August 11, 2016 at 11:21am — No Comments
CRM integration elevates video content from marketing tool to active and actionable lead generator
Urbandale, IA--August 8th, 2016--Flick Fusion today announced the integration of its SmartFlicks video marketing platform with DealerHostsTM Technology Management Solution…
ContinueAdded by Timmy D. James on August 8, 2016 at 9:27am — 1 Comment
Social media plays a big part in the lives of consumers, so it shouldn’t come as a surprise when you hear 67% of Twitter users are more likely to buy from brands they follow. For any industry, it’s…
ContinueAdded by Joseph Little on August 5, 2016 at 10:43am — No Comments
This Week in Social Media
News for the Week of August 1
Twitter Searchable Stickers
Twitter recently rolled out …
ContinueAdded by Joseph Little on August 2, 2016 at 4:34pm — No Comments
Urbandale, IA--August 1st, 2016--Flick Fusion today introduced 360VR, a groundbreaking product that allows auto dealers to create and showcase virtual reality (VR) customer engagement videos on their websites, in email marketing, on social media, in mobile ads and on third-party auto shopping sites. Flick Fusion is first-to-market with a product designed exclusively for auto dealers that will revolutionize the way auto shoppers experience walk-around…
ContinueAdded by Timmy D. James on August 1, 2016 at 9:38am — No Comments
This Week in Social Media
News for the Week of July 25
Periscope Replay Highlights, Tweet Embedding, and Live Autoplay
Periscope has been busy adding new features, and users can look forward to checking out the latest, such as Replay Highlights, Tweet Embedding, and Live Autoplay. The new features make it…
ContinueAdded by Joseph Little on July 26, 2016 at 1:00pm — No Comments
Added by Joseph Little on July 22, 2016 at 11:00am — No Comments
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your voice and message is conveyed without ambiguity. Customers…
ContinueAdded by Gina Reuscher on July 21, 2016 at 10:00am — No Comments
Urbandale, IA--July 20th, 2016--Flick Fusion announced today that it has been selected by What's Next Media, a leading video content provider for auto dealerships, as their preferred Video Marketing Provider. What's Next Media will leverage Flick Fusion's Smart Flicks marketing platform to host and…
ContinueAdded by Timmy D. James on July 20, 2016 at 12:10pm — No Comments
This Week in Social Media
News for the Week of July 18
Improvements for YouTube Ads
Google recently announced improvements for YouTube ads, which will give retailers more control over the branding experience for viewers. Available globally wherever TrueView for shopping is available, the new features will help shoppers pinpoint what they’re…
ContinueAdded by Joseph Little on July 18, 2016 at 2:23pm — No Comments
This Week in Social Media
News for the Week of July 11
New Snapchat Memories Feature
The new Snapchat Memories feature is a way for users to save Snaps and Stories on the popular app, allowing them to create personal collections of favorite moments. Memories will show up right below the Camera screen, allowing for easy access simply by swiping up to open. …
ContinueAdded by Joseph Little on July 11, 2016 at 4:46pm — No Comments
The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their inventory.
Therefore, reaching that customer…
ContinueAdded by Timmy D. James on July 7, 2016 at 9:26am — 1 Comment
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