As smartphones or similar device usage increases in popularity for automotive consumers to research vehicles, it's important to identify ways in which you can use the available technology to help drive qualified traffic to your dealership.

QR codes; also known as Quick Response Codes, aren't that new anymore, yet in my opinion dealerships are only scratching the…

Those who know me would likely agree that I am a massive data junkie. Don't believe me? My twitter profile even says it so it must be true! I'm not exactly sure when or how my…

The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or generate leads, it seems that all of the content placed on their websites works towards this end. While there’s something that can be said about the strategy, changes at…

Pre-Roll Video Ads Still Hated, Here to Stay

In all the internet, is there a less innovative ad type than the pre-roll?

It's pretty much just the classic 30-second spot, lifted from broadcast TV and occasionally shortened to 15 seconds.

Yet when it comes to online video, in the end, that's where the action is. The ad unit has been maligned, foresworn, abused and dismissed. But like a cockroach, it…

I know this Video was uploaded some time ago, but it still is showing up on the serps. Please take down!…

Take a look at your FAQ page. How does it look? Is it pretty bare? When was the last time you updated it?  Do you even have a FAQ page? The FAQ page is more important than you think. Since the dawn of the Internet, customers have been going to the FAQ page to see if their question has an answer.

A savvy …

Today, some excellent training from Steven Resell on how to research and write a blog post quickly.

We have have featured Steven several times on this site and while he is not one of the best known internet marketers out there, I have always considered him one of the best teachers.

In fact, I love the fact that he doesn’t come at you with all…

Univision in English? Finally It Gets in Step With the Hispanic Market

Trends Show that Spanish Is Not the Best Way to Reach Most U.S. Latinos

It must not have been an easy decision for Univision, the Spanish-language media giant, to join ABC in creating an English-language TV network and digital…

Google recently got into the credit card business and they expanded the program recently.

A WebmasterWorld thread…

Sexiest Super Bowl 2012 Ads...

Dealers should be pushing all there content out to all the social sites the next 11 days! 

Posted By: Manny Luna CEO VL Automotive…

“How can I get more traffic?” is one of the MAIN questions people ask me.

But last weekend, while I was preparing for a presentation, I had a HUGE “AHA!” moment.

Looking for “traffic” is a HUGE mistake.

Why?

Keep reading.

The #1 reason why you don’t want traffic

Traffic makes us focus on the raw numbers, but…

Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.

The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…

According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to your website when they’re already in your store? Consumers today are more wary than ever of car sharks – and now they…

Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…

If you can't tell, I wrote this on an extremely empty stomach. But enough about me, let's talk about you and your success!

As a provider of dealership website solutions, it almost seems that there are two different categories of clients that I work with. Those that utilize the tools and resources made available to them to which…

Fort Lauderdale, FL – July 31st, 2012 – AutoUSA Internet Sales Solutions (www.autousadealers.com) today introduced Payment Pro℠ powered by DriveItNow®, a payment-based conversion tool for auto dealer websites. Payment Pro is a service that provides online shoppers with instant, real car loan payments based on individual credit and inventory eligibility, generating pre-qualified, first-party leads from dealer websites.

With Payment…

Lafayette, CO (July 31, 2012) ­— KPA announced today the launch of KPA Mobile, providing auto dealers with more leads than any other mobile website provider through a combination of fast loading pages, fewest clicks, large images in listing pages, and properly positioned call-to-actions (CTA’s).

The number of online Internet shoppers using mobile devices is…

Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.

I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry for a startup website provider. I tell her…