Do You Have An SEM Strategy For Service? from Potratz on Vimeo.

Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…

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I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…

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Before I decide to make a purchase on any big ticket item,  I search the company’s name in Google and see the rating  the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.

Which rating service should dealerships pay most attention to? Google and here’s why:

I googled a local dealership here in Orlando, and the first…

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It’s not an accident that great sports teams are ‘great teams’. They are consistent in their play and standings year after year. Take for example, the New England Patriots, the New York Yankees, or even the Dallas Mavs.

It’s not an accident either that great companies are ‘great companies’. They too are consistent in their product and performance year after year. In this case, let’s look at Apple, PepsiCo, or Starbucks.

These companies, teams and brands are always looking for…

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Leaders are Mercedes, Acura, Honda, BMW and Lexus

Women account for about two-thirds of all dealership service visits, and many of these women have spoken. Women-Drivers.com captures reviews about their dealership experiences – and the company has just announced the 2011 top car brands as rated by women.

On the site, dealerships’ scores range from 1.0…

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Mercedes, Dodge, Lexus, Lincoln and Chrysler are Top Leaders with Women Buyers

Women-Drivers.com has released its 2011 report showing the top car brands as rated by women. Each year, Women-Drivers.com tracks thousands of consumer reviews with regards to women’s…

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Women-Drivers.com announced new features to its no-cost brand reputation management tools available to car dealerships. The site connects women buyers and browsers with Certified Women-Drivers Friendly™ Dealers, and allows users to locate…

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What it your best plan, method, or series of maneuvers or…

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It’s time for the silence of the LAM’s (Lazy As* Managers). The Hannibal Lecter’s of this industry have feasted on the flesh of our customers and drank the blood of our employees to the brink of disaster. MOM’s (Managers On the Move) have to rise up and get back into playing shape. The train has left the station; get onboard or get out of the way. It’s time to…

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Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice

02/07/2011…

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Some people say they were born sales people. Some say it's because they read sales books , watch tapes and listen to paid speakers. The only one that keeps gaining is the seller of the books , tapes and speakers. What it takes to be a salesperson is heart. It takes commitment to do the job . Long hours , It take learning peoples wants and needs. It take a total interest in helping the customer. The money is not the key it is the want to help ,The pleasure to watch how happy your customer is… Continue