December 2016 Blog Posts (84)

When Asked to Choose, 54% of Marketers Chose Facebook

 

 

Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources. …

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Added by Joseph Little on December 2, 2016 at 11:46am — 1 Comment

Are Service Departments Failing Consumers and Employees?

We have all read about employee turnover, and the challenges the industry faces with hiring needs. A recent article in Automotive News cited "Two of every five service advisers leave each year. How can dealers keep their best ones from burning out?"

What struck me the most, and should be a red flag for the Dealer and his/her Fixed Operations Director are the reasons cited by advisers for quitting their job and leaving the industry all together. The following list is per the Automotive…

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Added by Ken Hite on December 2, 2016 at 11:40am — 1 Comment

What You Need to Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs? For those of you that don’t know, the acronym stands for Data Management Platforms. Think of a DMP…

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Added by David Metter on December 1, 2016 at 3:53pm — No Comments

Auto Retail Index Up 11.66% in Wake of Election

Kerrigan Auto Retail Index indicates auto retail stocks reacting positively to Trump election, outperforming S&P by 240.9%

 

Irvine, CA, December 1, 2016 – Kerrigan Advisors today announced that The Kerrigan Auto Retail Index was up 11.66% in the month of November, significantly outperforming the broader S&P 500 Index by 240.9%.  With no earnings announcements or other major industry events, The…

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Added by Crystal Hartwell on December 1, 2016 at 10:16am — No Comments

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