Industry veteran heads development of industry-leading analytics and reporting platform

Chapel Hill, N.C. – August 6, 2015 – 3 Birds Marketing, provider of fully responsive marketing solutions to the automotive industry through the integrated Wire 3.0 platform, is proud to announce Doug Van Sach as its new Vice President of Analytics & Insight,…

The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…

In order to efficiently optimize your brand new website for search engines, from ground up, you have to execute a strong SEO campaign. The experts of a reliable SEO company can help with managing key factors that mount an effective SEO campaign; allowing you to primarily focus on operating your business. A complete SEO campaign should be conversion focused to widely…

Sometimes we wonder how moms can accomplish all that they do. From traveling to outer space to running some of the world's most powerful companies to raising us, moms are unstoppable.

While these incredible ladies deserve to be recognized every day of the year, …

Written by Wayne George

Today's blog post is by Wayne George, an NCM Executive Conference Moderator for several NCM 20 Groups. Prior to joining NCM, Wayne spent 29 years in the retail automotive world. He was also a charter member of the NCM General Managers Top Twenty Group for seven years.

Your service department charging retail rates to recondition your vehicles isn’t really why you aren’t as competitive as you could be. Let’s look at some facts.

Domestic and import…

AutoNation USA, the #1 publicly owned retailer, opened it’s doors as a mega “one pricing” pre-owned operation in 1997. It built elaborate showrooms; county records show one was 218,000 square feet. The showrooms included a café, a playroom, and an aftermarket display platform.

Kiosks with computers were placed throughout the store enabling consumers to efficiently check out in-stock inventory or to submit a loan application. Customers were greeted at these kiosks by F&I…

5 Compliance Checkpoints

By Gil Van Over

Let me start by saying that the overuse of tired clichés is one of my pet peeves. I detest them in sportscasts, and I’ve grown a little tired of those clichéd lists magazines put out each year with predictions for the coming year. So, I apologize upfront for the list I’m about to share with you now.

Just so I can live with myself, I’m calling my compilation a checklist. I’ll cover the top…

Fiscal cliff resolution good news for auto industry

Now if we could get by the debt ceiling without the drama; we could all smile! Click here What would that mean to you and your business?

The basic Law of Reciprocity states: To give and take mutually.

I have thought about this a lot over the last few months. We use this concept very effectively in conversion optimization by giving white papers, special…

"Why"?

This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of…

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class why they thought we spend so much time talking about the service department. He would explain that it’s because, at a 75% gross profit margin on labor sales, the service department offers, by far, the greatest incentive to increase sales. "So why bother?" Steve would ask. "Because it’s only75…

The NCMi faculty members and the NCM Retail Operations field consultants have learned that managers who effectively manage the elements of “controllable profitability” within their respective operating departments normally produce a significant departmental net profit. This, of course, assumes that the majority of dealership expenses (limited-control and fixed) are fairly distributed to each operating department.

Many managers, however, lack the proper focus on controllable…

It has already been established that the most exciting time during the sales process is the delivery.  A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars.  After spending hours with your customer, how do you want them to remember your dealership?

Your customer will remember your dealership every month they have to make their payment.  They will think of your dealership each time they pay for an…

You have spent hundreds of thousands of dollars to build or beautify your dealership.  Your advertising budget equals or exceeds that amount.  Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection.  CSI scores have never been higher at the dealership than they are right now!

So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to?  Is there grumbling going on in the…

We all use traditional methods -- and now increasingly digital methods, such as Craigslist, Cars.com, and Autos.com -- to scout for used cars. Getting the best results can be a challenge, especially in today's economy: it takes consistent monitoring and persistent effort to find quality used vehicles.



Are any of you leveraging alternative methods to add used cars to your inventory? Most auto auction houses have evolved to now offer online auctions, and during a recent search for a…

Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and  lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…

Automotive advertising agencies are flocking to The 9th Digital Dealer Conference & Exposition to learn about new automotive advertising technologies and applications that will help their auto dealer clients sell more vehicles and service with less staff, inventory and money to advertise. AdAgencyonline.Net is an automotive advertising resource / networking portal that reviews new technologies and vendor solutions on the Internet. However, the opportunity to meet the visionaries behind…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL -- All Automotive Advertising News All The Time, will be reviewing new automotive advertising technologies and applications during live interviews with principals from selected vendors conducted during The 9th Digital Dealer Conference & Exposition. WAAOL is featured on…