| by David Metter

“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent IAB study. “As you rise up the…

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Having just finished a morning plyometric workout (and still "huffing and puffing" like an old steam engine), I sat down at my console where an AUTOMOTIVE NEWS alert was waiting for me.  I clicked away and found an article titled, "The Sales Game Has Changed..."

This article has multiple…

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WHY?

Don’t look at this picture from a religious perspective.  Look at this picture and ask yourself; “why is this person, at this time, causing such positive reactions and comments, and a loyal following from every corner of the globe?”  What is he doing?  Why does…

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" Have you reached a verdict?"  "We have your Honor.  We find the defendant, Retention, guilty of killing Loyalty!"

The courtroom erupts.  Shouts of lies, deception, threats and finger pointing fuel the denial! 

The sentence is announced and retention gets life without…

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There are many conferences and I have been blessed to be a part of some of them lately.  My take on Advertising is quite a bit different than most.  And so, ironically, I became involved in a conference as different as I am.  The Automotive Super Conference in Charlotte NC March 13th and 14th is yes, a Biblically based conference.  But, since I am probably the least biblically based speaker I thought I would share why this conference is "for everyone." 

I was involved in this…

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Fact #1: February 6, 2013, I phoned and made an appointment at local chain aftermarket shop for my bride to bring her car in Saturday, February 9th, 2013 at 9:00 a.m. for an oil change and tire rotation.

Fact…

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Do not be afraid





As human beings we have a tremendous ability to deceive ourselves.  Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of…

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You knew retail was changing, right?  Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits.  “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick.  “Within 10 years, retail as we know it will be unrecognizable”,…

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These are the two newest additions to the AutoDealerTarget Lineup.  We added these service offerings in response…

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Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and  lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…

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You're Invited!



The Roundtable, hosted by Tom Kain and John Miller of AutoDealerTarget is broadcast live each Tuesday night at 10pm EST. Once a week Tom & John will spend one hour on a Google+ Hangout with special guests from the automotive industry and dealership professionals in a roundtable setting, sharing great ideas, best practices and learning from many of the most successful and brightest minds in our industry.



-This…

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In recent months I have seen an increased amount of interest from dealers wanting to learn more about posting used inventory on craigslist, and rightfully so. Craigslist is an incredible vehicle for generating leads, IF you play by the rules. If you DO NOT...you might as well not even show up to the party, because the Craigslist Police are going to take you down.



Dealers are not the only people at the party either. Showing up are a number of companies, a few that are ethical and… Continue

AutoDealerTarget is a unique provider of digital marketing solutions for automobile dealers. After careful planning and preparation, AutoDealerTarget has just announced the release of their Conquest Email Program.…

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