As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more. However, which trends in 2015 will…

On this week's Think Tank Tuesday:

What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?

Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the…

Quick, look over at your waiting room. What are over half the people doing? I’m willing to bet good money that the majority of them are on some type of digital device.

With over 147 million Americans…

It’s with you during breakfast, while you’re at work, on your commute home, and even when you’re tucking yourself into bed. Users typically keep their smartphone on them 24/7. Nearly 142 million people in the United States own a smart phone (59 percent mobile market penetration) and that number is increasing fast. Twenty-five percent of American households have dropped landlines and replaced them with the use of mobile phones.  As the world is…

Over 50% of your customers are smartphone users. This makes mobile a topic worth the attention of every dealer.  Just about every expert will agree that all businesses must have a strong Mobile Marketing strategy.  Such a strategy involves making nominal changes to your marketing plan to include mobile as a method to reach out to new customers and keep in touch with existing ones.

There is a lot to take into consideration when discussing Mobile. By now your business should…

While we all know that texting while driving is very dangerous, texting your consumers without consent may now be just as precarious.

The Telephone Communications Protection Act (TPCA) has recently been updated with new rules regulating the way your…

When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…

What are the benefits that you receive from having a Facebook business page?

Can you even answer this question?

It can be a difficult question to answer if you have not been using Facebook effectively.

The way you should look at it is as "building a pipeline" of future customers.  If you don't take advantage of Facebook than you will simply not have this pipeline in the future and the sooner you start using it effectively then the sooner you will have new customers.…

Benjamin Franklin famously said, “He who sacrifices freedom for security deserves neither.” However, we doubt that Franklin had considered the freedom to browse the web while driving. As in-car technology grows exponentially, the potential to offer consumer convenience is seemingly limitless. Full Internet access from…

The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG SpotLight Award winners even more challenging.

This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.

Dominion Be Back…

San Francisco, CA -- June 14, 2011 -- izmocars (http://www.izmocars.com), the leading business solutions provider for the automotive industry today announced that its vehicle photography division, izmostudio (…

Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of this technology to make their automotive mobile marketing campaigns more interactive and more in-tune with the social media. With the release of Facebook for iPhone’s newest version (version 3.4), one added feature is particularly useful for business owners: the ability to check-in at actual events.

Checking-In to…