The report below first appeared yesterday on LinkedIn as a market update report posted by Rapid Recon, from an interview with preowned performance improvement consultant Ed French to address midsummer market perspectives. Ed is president and principal consultant of AutoProfit, and he is also a member of the Board of Directors for used car retailers TruWorth Auto in the Indianapolis, Indiana, area.   

The market's adjusting, for reasons of affordability, which…

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

In this era of transparency, consumers can gather more information than ever before. In the past, they relied upon the dealer to provide it to them. Now, however, they can visit multiple websites in order to gain the information they need before even contacting a dealership. Once the consumer decides they are ready to buy (or close to it) and start to take…

Many people over time have gone on blind dates. Sometimes those dates were set-up by friends and scheduled for one person to meet the other with the two having no knowledge of each other. Sometimes the one being set-up by their friends has some information about who they will be meeting and sometimes both parties have some prior knowledge of each other. The…

Anyone in retail car sales learned early on that you can’t judge a book by its cover. Most everyone has at least one story in which they did and lost a sale. If you look, many of today’s millionaires don’t dress like millionaires. Just take a look at Mark Zuckerberg who sports a t-shirt and jeans daily. That being said, in today’s digital world, first…

 Next generation tools enable dealers to contact customers

in under 6 seconds, converting leads into sales

PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…

When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring new customers or repeat business has always…

What do customers expect during the vehicle purchase process? What do they value most? In a survey included in the AutoLoop 2017 Digital Experience Study, we discovered valuable insights to these questions and more – insights that can give your dealership the competitive edge when customers start shopping. Read on to grasp a better understanding of what customers want, and…

Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential! What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop surveyed our subscribed dealers and their customers, and we discovered vital insights that…

My Company Recently launched a blog, here is an article one of my partners wrote. (Link is at the bottom)

Your People are the Lynchpins of Your Dealership

Leaving the most crucial aspect of your business for last was not by accident. Your people are the lynchpins of your dealership. You can focus on product and process all day, but people make or break the success of your business.

Throughout my career I've had the fortune to observe hundreds of dealerships, large and…

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund season has arrived, and with it, infinite profit opportunities for…

In a transparent, information-rich world where showrooming is commonplace, a pricing tactic used by many retailers seems strangely shortsighted. For lack of a better term, let’s call this shortsighted pricing practice “Duplicitous Pricing” or DP for short.

Simply put, DP occurs when a retailer posts one price in their store while maintaining a different price somewhere else – like the Internet. Interestingly, the practice of DP didn’t originate with the Web; as it was fairly…

http://www.internetsales20group.com 856-546-2440

Toyota Dealers Get Special Pricing For Internet Sales 20 Group 3 Day Workshop 

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased at Wal-Mart that have been found for a lower price…

http://www.internetsales20group.com

There is a SPECIAL Promo Code ( DEALERELITE14 ) it will save you an ADDITIONAL $250 goto https://www.eventbrite.com/e/internet-sales-20-group-tickets-6601424037to sign up now 

* Listen to what these Dealer Principals, GMs, Internet & BDC Directors have to…

What boxer would step into the ring without having studied his opponent? What coach would take his team onto the field without have watched game films of their competitor? One of the key differences between being a champion or an “also-ran” is knowing the strengths and weaknesses of your rival. The same is true in business. The ability to scout your opponent and then use this information to design and implement a solid game plan is critical to your dealership’s success. As a professional,…

Many times, many of your in store problems can be fixed by doing one simple thing. Change the culture of the store with the customers and with the employees,

I worked at a large Jeep stored that gave out a loaner car for every customer that came into service for anything including an oil change. Meanwhile we had a shuttle van that was used more as a parts van than a shuttle. I noticed many of the loaner invoices showed car being brought back with 10 miles or less on them. At the time,…

Throughout my 40+ years in the automotive business, I always thought there would come a time when I would leave and take a 9am - 5pm job with holidays, multiple weeks of paid vacations and other normal job aspects. It never happened. No matter how bad of a day I might have had, I always found myself driving home thinking to myself ow much I loved this business. 

In my years as a mechanic, I love fixing cars. As I rose through management I loved fixing problems with customers,…

Those words were actually said to me but I'll get to that in a little bit. 

Well the dog days of summer are upon us. The showrooms are filled to capacity and your next available service appointment is in two weeks! Every marketing piece you've done has been a home run. Your biggest problem is where to park all these customer cars and all the managers can think of is how sweet their commissions are going to be. Some are even thinking that, at this rate, I can retire in a couple of…