Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…
ContinueAdded by Michia Rohrssen on July 18, 2019 at 10:22am — No Comments
Company is adding resources, upgrading account management team & boosting its professional services team with top client specialists
Mason City Iowa, June 26, 2019 --…
ContinueAdded by Veronica Dunford on June 26, 2019 at 10:19am — No Comments
In a past blog, I discussed how AutoNation instituted a policy to not wholesale or retail any vehicles with open recalls until they were repaired. Sadly, as recently reported by Automotive News, AutoNation’s efforts have met with tough consequences,…
ContinueAdded by Chris Miller on December 16, 2016 at 8:12am — No Comments
If so, I would like to explore a partnership with your company. My company is Palm Beach County Affordable Online Marketing (PBCASEO) www.pbcaseo.com ;
I am 30-year veteran of the automobile industry with successful experience in sales, F&I, Special Finance and sales management – both wholesale and retail. I now own an…
ContinueAdded by Fred G. Slabine on September 8, 2016 at 11:54am — No Comments
Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.
In retail automotive, video is used very effectively to market dealerships and their inventory, because the content successfully attracts consumers’…
ContinueAdded by sara callahan on June 30, 2016 at 10:12am — No Comments
For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try products. Some of these products are excellent and could actually help … if you understand…
ContinueAdded by Brian Cox on November 11, 2014 at 8:52am — 3 Comments
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can help bring your dealership…
ContinueAdded by Jason Turner on May 8, 2014 at 10:30am — No Comments
Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.
Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…
ContinueAdded by Mark Tewart on February 26, 2013 at 2:39pm — No Comments
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