Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.
In retail automotive, video is used very effectively to market dealerships and their…Continue
Added by sara callahan on June 30, 2016 at 10:12am — No Comments
For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try…Continue
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can help bring your dealership…Continue
Added by Jason Turner on May 8, 2014 at 10:30am — No Comments
Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.
Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…Continue
Added by Mark Tewart on February 26, 2013 at 2:39pm — No Comments