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All Blog Posts Tagged 'products' (6)

When it Comes to Recalls, What is Legal May Also Leave You Liable

In a past blog, I discussed how AutoNation instituted a policy to not wholesale or retail any vehicles with open recalls until they were repaired. Sadly, as recently reported by Automotive News,…

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Added by Chris Miller on December 16, 2016 at 8:12am — No Comments

Interested in an online sales agent/merchandiser who can assist you in increasing your sales and profits?

  If so, I would like to explore a partnership with your company. My company is Palm Beach County Affordable Online Marketing (PBCASEO) www.pbcaseo.com ;

I am 30-year veteran of the automobile industry with successful experience in sales, F&I,…

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Added by Fred G. Slabine on September 8, 2016 at 11:54am — No Comments

Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.

 

In retail automotive, video is used very effectively to market dealerships and their…

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Added by sara callahan on June 30, 2016 at 10:12am — No Comments

Don’t Get Distracted by Gadgets and Gizmos: Master the Basics to Succeed

For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try…

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Added by Brian Cox on November 11, 2014 at 8:52am — 3 Comments

YouTube Video Marketing for Dealerships

 

They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can help bring your dealership…

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Added by Jason Turner on May 8, 2014 at 10:30am — No Comments

Action

Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.

 

Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…

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Added by Mark Tewart on February 26, 2013 at 2:39pm — No Comments

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Blog Posts

Need Help, How can we motivate sales people to work for us?

Posted by John Caudell on February 23, 2017 at 4:00pm 0 Comments

We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA…

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ALR Panelist Opportunity

Posted by DealerELITE on February 23, 2017 at 2:00pm 0 Comments

ALR Panelist Opportunity:

Automotive Leadership Roundtable…

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Help them win

Posted by Marsh Buice on February 23, 2017 at 11:44am 2 Comments

My 13 year old son has not had the best relationship…

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Sales Basics That Never Go Out Of Style

Posted by Scott Bergeron on February 23, 2017 at 10:00am 1 Comment

I was fortunate enough to work in a top-100 new car dealership from the very first day of green-pea training.  I was a salesperson, sales manager, team leader, desk man, and…
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You Know You Work For a Good Dealership When...

Posted by Mark Handlon on February 23, 2017 at 9:41am 2 Comments

     Several years ago there was an article written about working for bad dealerships and everyone was able to post a lot of negative insights and experiences. Well it is time to look at the good aspects that the automotive industry has offered…

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There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

Posted by Steve White on February 23, 2017 at 8:20am 0 Comments

When talking to dealers about measuring marketing results from their…

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