What consumer doesn’t love the internet? It has been especially transformative for the automotive industry. Not only can shoppers compare vehicles, options, pricing, and availability with a click of the mouse, but they can also purchase the vehicle and have it delivered to their driveway.

The market disruption is in full swing, evident in the…

As used car sales continue to climb, legislators are now more cognizant of and are focusing on how dealerships are selling pre-owned inventory without first getting safety recalls repaired.

As I covered in my previous blog, a bill is currently being put forth to…

Over the last year, any business that remained open did everything possible to reassure customers their premises were safe and followed the latest CDC COVID guidelines. Social distancing, masks, and disinfecting surfaces for customers have become standard practices and, in some cases, are mandated by states. These measures require extra work and extend…

Video marketing in the automotive industry is very dynamic, which makes it essential to keep your videos relevant and sensitive to your market.

During this pandemic, video has proven to be a tremendous tool for communicating with customers and potential customers, helping to gain their trust and create more impact in every stage of the sales…

Safety technology – a necessity or a luxury? While safety technology is susceptible to flaws because of its recent introduction, it is certainly better to have new vehicles equipped with it than not. 

Blind spot-awareness, lane-departure warning systems, cameras, automatic emergency braking, and other in-vehicle safety features have helped…

As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.

According to a recent article in…

All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles. The last thing a manufacturer is looking for is bad publicity. However, it…

News has not exactly been great recently. And, I don’t know about you, but I welcome any good news that brightens my day in some way. For that reason, I loved a recent story a friend sent to me from the Charlotte Observer.

It is one thing to be involved in your…

The Coronavirus is disrupting businesses across the globe and its full impact is yet to be seen. Dealers have been contacting us to see if we have any advice as far as what can be done in their service departments to limit any risk both to employees and customers.

The following are a few simple suggestions that can help…

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the trash and are ignored.

Perhaps there is a new way to communicate with these…

Recall completion percentages have been increasing, but despite increased communication attempts, that increase is hitting a plateau.

A recent trend reveals that many vehicle owners are very interested in mobile services. Currently, the percentage of independent repair shops that offer mobile services dramatically outweighs franchised dealers.…

With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.

Regardless of how much money your dealership may spend to expand your facilities to…

When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…

Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to occur is for a driver to spill that boiling hot Starbucks on their lap while commuting.

Teen…

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to…

In the last several years, road safety has become an alarmingly increasing issue and a public health problem. The number of fatal and disabling road accidents happening is increasing day by day all over the world resulting in transforming road accidents in the tenth-leading cause of all deaths globally.  Studies suggest that an estimated number of 1.2 million people are killed in road accidents each year, as almost 50 million people are severely injured. Developing countries are implementing…

When investing thousands of dollars in a car, you simply can’t afford to have it stolen or damaged. After spending that amount of cash in a vehicle, you should definitely be open to the idea of spending a couple of hundreds more on some features that are supposed to keep your car safe in the long run. Most vehicles today are packed with features that keep the driver safe, so you just have to focus on keeping the vehicle itself safe. This is a short guide on what measures you need to take…

It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even reading while on the road. Loosely termed “distracted driving,” it includes any activity drivers engage in when they’re behind the wheel, according to the National Highway Traffic Safety Administration (NHTSA).

A recent AutoLoop study identified the most common of those activities among morning commuters while driving. With a remarkable 48% of…

It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall notices, they discard them as junk mail.

For those that do read them, a second problem…

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough. According to…