It's hard to believe that March 2020 will soon be three years behind us. Digital Retailing became more than just a call to action on our websites three years ago. Many dealers quickly responded to the pandemic by offering customers the ability to purchase their vehicles online. Or in some cases, dealers provided at-home delivery. But just because dealers offered customers the ability to purchase their…

With the start of the new year, you should be looking forward to what you can do to make 2023 a success for your dealership. While there are endless marketing strategies to employ, having a solid outbound calling strategy should be at the core of your efforts. Whether or not it was successful for you over the last 12 months, there are things that you can do to make it more…

PureCars, the leading provider of digital marketing technology and services for automotive dealers, has announced the appointments of Bryan Urroz as Chief Financial Officer and Matthew Groner as Chief Product Officer.

Bryan Urroz has spent much of the last decade in private accounting roles for companies ranging from mid-market to large global businesses. His comprehensive skill set gives him the ability to successfully navigate complex business environments, including strategy,…

Over the past few years, managers have been working to turn every stone in the dealership regarding opportunities. One phenomenal idea created is called an “upgrade” or “exchange” program. If you’re not up to speed, a sales associate spends time in the service lane, and their job is to speak to potential service customers and work to convert that customer to a new vehicle sale AND retain a trade from the…

Company Rebrands to Emphasize Focus on Revolutionizing the Customer Experience in the Automotive Industry

HOUSTON, TX. JANUARY 3, 2023 - TotalCX - formerly InteractiveTel - announced today the official launch of a new company name and branding. TotalCX reflects the evolution of…

As a customer, there’s nothing worse than being ignored or getting a response to your inquiry that doesn’t answer any of your questions. Before the world of Covid, many dealers heavily focused on answering leads in a timely fashion. Heck, even most, if not all, of the OEMs had standards in place to ensure that all leads were answered within a certain time frame. Yet during the height of Covid, when…

Appointment setting is one of the best ways that a dealership can get people into the showroom to buy a car. But if your agents don’t see success on the phones, it can feel like a waste of time. Luckily, proven training methods increase your agents' efficiency in getting people into your dealership and closing sales.

Hold Regular and Ongoing Training…

When breaking down the job of a service advisor in terms of selling work, a question that can get asked sometimes needs a bit more explanation. What is that question, you may ask?



Well, here it is:

To sell a job to a customer in the most effective manner possible… is it better in person or over the phone? A service department is a BUSY place. There’s always something going on…

The department-to-department handoff at a dealership is something that can be overlooked during the sales process. However, it’s a crucial step to creating a stronger bond between the dealership and the customer as a whole. Hearing, “I’ll buy a car from you, but I’ll never service my car here,” is something that should not be coming out of a customer’s mouth during the sales process. While that statement is…

According to Third Quarter 2022 Blue Sky Report^® by Kerrigan Advisors, dealership buy/sells increase 25% YoY as auto retailers overcome economic headwinds to achieve a 205% increase in earnings compared to pre-pandemic averages; dealers focus on expansion through acquisition with almost 50% planning to add one or more store, but low stock prices dampen public auto retailers buy/sells

Incline Village, NV – December 20th…

With the constantly shifting car market, it is more important than ever to focus on the things that will make your dealership successful and allow you to continue business as normal. While there are plenty of things that you can do to keep your inventory up to date, it is just as important to invest time and energy into making sure that your employees stay up to date as well. Ensure they’re getting the…

With the holidays in full swing and plenty of shopping happening, it’s important for your dealership to get in on the action to close out the year with a bang. Cars are a fairly popular Christmas gift, so it is up to your dealership to find a way to get the maximum value out of this time of year.

Get Involved in Charity

Nothing…

Earnhardt Volkswagen and Rodeo Kia in the Phoenix metro area sold to Ken Garff Automotive Group; marks 177^th dealership sale led by Kerrigan Advisors since 2015, and the 5^th dealership sold by Kerrigan Advisors in Arizona since 2020, making the firm the most active in the state

Incline Village, NV – December 14, 2022 – Kerrigan Advisors, the premier sell-side advisor and thought partner to auto dealers nationwide,…

Car dealerships can now meet their software and marketing needs all in one space. Space Auto is taking the auto industry by storm with its launch of innovative solutions that connect auto dealers with customers, drive sales, and grow their business — all in one unified system.

Space Auto is the brainchild of Nick Askew, who worked for more than seven years in auto dealership retail and then founded a technology agency. Through these…

The telephone is your most reliable source of leads. Inbound phone calls allow dealerships to gather more detailed information about a customer's needs, resulting in higher conversion rates. Since six out of every ten inbound calls to the sales department have…

TotalCX Recognized for excellence and quality in delivering unified communications solutions

HOUSTON, TX, DECEMBER 12 2022 — InteractiveTel, a leading provider of AI-driven communications services and customer interaction analytics, announced today that TMC, a global, integrated media company, has named TotalCX as a recipient of the 2022 Unified Communications Excellence…

Generally, when someone thinks of customer service for a company functioning out of one singular building, they assume it should be the same across the board. When it comes to a dealership, however, customer service can vary based on the job and its purpose. Not saying that it shouldn’t be excellent no matter the department; however, each department functions differently. Some interaction is B2B, other interactions are front facing to the public, and a large portion of interactions are…

Using video to engage sales prospects is an effective way to provide information and enhance the customer experience. By creating engaging and informative videos, car dealerships can showcase their inventory, highlight features and benefits of specific vehicles, and even offer virtual test drives. This can help car dealerships position themselves as a trusted source of information and a go-to destination for car buyers.

Let's explore some of the reasons why your dealership…

WOLTERS KLUWER INDUSTRY SURVEY SHOWS WHERE AUTOMOTIVE AND AUTO FINANCE PROFESSIONALS ARE MAKING PROGRESS IN ADOPTING DIGITAL TOOLS

While eSignature and eContracting Technologies Becoming More Widespread, Digital eVault Tools for Securitization & Collateralization Now Major Focus for 2023

NEW YORK – December 8, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced…

When browsing for a new or used vehicle at a dealership, the first thing consumers tend to examine is the window sticker and buyer’s guides on the vehicle’s window. Especially with window stickers being required for new vehicles under the Automobile Information Disclosure Act of 1958[1] and buyer’s guides being required for used vehicles under the Federal Trade Commission’s (FTC) Used Car Rule…