There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained…
ContinueAdded by Mike Gorun on September 15, 2014 at 8:43am — No Comments
As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through mobile devices.
This is why the appropriate landing page…
ContinueAdded by Tyson Madliger on September 12, 2014 at 3:37am — 2 Comments
They say that no good deed goes unpunished and great things will eventually be spoiled. This happened to microsites in recent years. What started off as a great strategy was overused and abused by some vendors to the point that now many dealers are scared to touch them.
Here's a brief timeline in case you're not familiar with the evolution of microsites. ADM…
ContinueAdded by Paul Accinno on September 12, 2014 at 3:25am — No Comments
This article was written by Steve Hall and was originally published on the NCM Institute Up to Speed blog.
Do you ever consider how many chances you get to sell to a service customer? What I’m talking about isn’t tactics, but rather the opportunities to gain a sale, or additional sale every time a customer reaches out to your service department.…
ContinueAdded by Garry House on September 11, 2014 at 10:30am — No Comments
Do you think your customers feel the same about your company as you think they do? Think again, they probably don’t.
These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message as to “Why Buy from Us” integrated into their communications with…
ContinueAdded by Mike Gorun on September 9, 2014 at 6:59am — 1 Comment
The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a mistake.
The truth is this: more is not more. It's less when it…
ContinueAdded by JD Rucker on September 8, 2014 at 4:22pm — 4 Comments
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw a slight improvement in August with overall depreciation at -1.3% compared with -1.5% in July. Domestic cars changed the most at -2.5%; import cars changed -1.6%; domestic trucks changed -1.1%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.
The lower…
Added by Black Book on September 8, 2014 at 9:43am — No Comments
In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 bounty existed for any rider that could tame the beast and ride a full 8 seconds. Wade Leslie accepted the challenge. As he mounted the bull in preparation for his ride, the bull promptly lay down in the pen. He considered…
ContinueAdded by Timmy D. James on September 8, 2014 at 7:57am — No Comments
We'll this is it, the time has finally arrived- no more Sundays of having to watch downhill skiing, slow…
ContinueAdded by Marsh Buice on September 7, 2014 at 12:22pm — No Comments
On Episode 9 of the +MarketPunch Podcast, Joe Chura CEO of DealerInspire explores what Responsive and Adaptive web design is all about and what it means to your mobile web strategy.
The differences and similarities between RWD & AWD
- If one is "better" than the other
- Why we should pay attention to Google on the subject
- The bottom line when it comes to…
Added by Lizelle Landino on September 6, 2014 at 1:29pm — No Comments
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