Let's face it. Klout is, for all intents and purposes, just a way for people to bolster their confidence and flex their social media muscle. It's a game, really, but one that's fun and that can help like-minded professionals find each other and network more effectively.

We compiled a list of the highest Klout scores in the automotive industry. The list is incomplete; there's no…

This is as much a question that I would love answered as it is a personal opinion that I'm posting on my own behalf. News of yesterday's big buyout of ClickMotive has many in the industry stirring up old (and new) feelings that the industry is heading towards one-stop-shops as a preferred choice.

Disclaimer: I work for KPA. With over 3,000…

We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestrians around San Francisco, right? Whether you fancy Google or Microsoft's search engine, the fact remains that some people do use other search engines than the all mighty Google. So how can you optimize your website for Bing, and what’s that other search engine? Oh yeah...Yahoo! Well, In…

As I ate dinner with a large group of friends this weekend the topic turned to car salespeople.  Everyone seemed to have a story about being treated poorly when they wanted to purchase. They were ignored, abandoned, patronized and abused.  

I will spare you the details.  You’re welcome.

As I listened politely and carefully I began to hear a uniform pattern that struck me as odd. Every friend also had a reason for this treatment with some version of the following:

“It’s…

A sound Internet/BDC operation is a key component of every successful automotive dealership. The question is, what makes a sound Internet/BDC operation? When the NCM Institute decided to sponsor a dealership Internet/BDC training program earlier this year, we decided upon one of the recognized e-Commerce experts in the retail automotive industry,…

(originally published on b/c)

ACQUISITION STRENGTHENS DEALERTRACK’S DIGITAL INTERACTIVE MARKETING OFFERINGS FOR AUTOMOTIVE RETAILERS

Goal setting for Automotive Salespeople

1. Call 3 of your favorite customer.
2. Call 3 customers that gave you high marks on your customer satisfaction survey.
3. Find 3 co-workers.

These are some things that put me in a good mood. What puts you in a good mood?