Digital Efficiency, to me, means getting the most from your digital marketing and digital advertising efforts (dollars). To get the "most", I see a glaring need for the recognition and maximization of Digital Assets. Digital Assets? Digital Parts, Pieces and Flow of the same. This post addresses Digital Flow Efficiency.
Recently, while attending a Digital Marketing training seminar, an interesting observation was pointed out. What happens on your website once a lead…
ContinueAdded by David T. Gould on February 12, 2012 at 12:00am — 7 Comments
This one is a huge game changer. Too long did you hear left and right that Cobalt's website design was antique and close to a cookie cutter design (even so you could still configure a website of their in 1700+ different ways - but only a few knew). With the new "FLEX WEBSITE" design the dealer, eCommerce Director or webmaster will be in charge on how he wants to see his virtual store, and how she/he can differentiate the dealer website from the competition.…
ContinueAdded by V.J. on February 7, 2012 at 12:50pm — No Comments
If A Tree Falls In The Forest and There's Nobody Around Does It Make A Sound?
(OR--Is There ANYBODY Out There Listening/Hearing Me/You/YOUR CLIENT?)
So ok, when a tree falls in the forest it still DOES vibrate, right? Well when a prospect or client, fan, follower evokes the need…
ContinueAdded by MANNY LUNA on January 29, 2012 at 4:30am — No Comments
Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing. 2012 will see a majority of dealerships dedicating more resources to their …
ContinueAdded by Justin Braun on January 19, 2012 at 8:00am — No Comments
Are leads from live chat really leads?
If you are the general manager of a dealership that has never used automotive live chat service or software, you’re probably…
ContinueAdded by Justin Braun on January 5, 2012 at 11:53am — No Comments
You cannot manage what you can’t measure. As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …
ContinueAdded by Justin Braun on December 29, 2011 at 9:00am — 2 Comments
ActivEngage was honored to have its CEO and Co-Founder Todd Smith featured as a keynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …
ContinueAdded by Justin Braun on December 14, 2011 at 9:00am — No Comments
This was a question asked by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and …
Added by Larry Bruce on November 18, 2011 at 7:30am — 2 Comments
I visited a client at their dealership this past week. After my full day review which included time to meet and train their staff, I was asked by the Dealer Principal: "Just How Far Behind Are We?".
This is actually a common question that I get asked…
Added by Brian Pasch on October 30, 2011 at 12:30pm — No Comments
Make sure to…
ContinueAdded by Arnold Tijerina on October 19, 2011 at 9:42am — No Comments
UPDATE: 9/19/11 - The Digital Dealer Webinar scheduled for 9/22/11 with Phil Zelinger has been postponed until after the 11th Digital Dealer Conference & Exposition. Stay tuned for more details.
Digital Dealer Webinar: How to Sell More with Less Using Technology Driven Processes Powered By Social Media
Date: 9/22/2011 at 11:30am EST -…
ContinueAdded by Arnold Tijerina on September 15, 2011 at 8:30am — No Comments
Scholarship Provides Further Opportunities to Empower Women in the Automotive Industry.
PCG Digital Marketing’s ‘Pit Stop’ tours are bringing cutting edge digital marketing training to car dealers in the US and Canada. The Pit Stop tours provide marketing tune-ups in social media, lead management, Google maps, microsites, mobile websites, CRM processes, Google Adwords, automotive SEO, fixed operations and integrated advertising…
ContinueAdded by Lizelle Landino on September 12, 2011 at 1:28pm — No Comments
All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for our clients and perspective clients on Strategies to help them better define their own strategy online & off.
This is a 2hr version of a 2.5 day class.
…
ContinueAdded by Larry Bruce on September 10, 2011 at 12:19pm — No Comments
http://www.dealeretraining.com
http://www.facebook.com/dealeretraining
http://www.linkedin.com/in/stansher83
Does your sales and business…
ContinueAdded by Stan Sher on September 4, 2011 at 6:00pm — 1 Comment
I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written by people with vested interests in specific events, whether that's because they're a speaker or they're the host. Now it's our turn.
For people interested in learning and are considering attending one of these events and aren't sure which to attend, I've created a graphic comparison of the three events specifically being held in October 2011 that…
ContinueAdded by Arnold Tijerina on September 1, 2011 at 10:00am — 5 Comments
If you've never heard of Erik Qualman, Keynote speaker for the 11th Digital Dealer Conference & Exposition, check out this video.
Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks,…
ContinueAdded by Arnold Tijerina on August 25, 2011 at 12:23pm — No Comments
Digital Dealer Webinar: Thursday, August 11th, 2011 at 11:30am EST. Click here to register now!
Learn How to Drive the Highest Quality Leads to Your…
Added by Arnold Tijerina on August 8, 2011 at 10:30am — No Comments
Hey DealerElite members,
The 11th Digital Dealer Conference & Exposition is having a sweepstakes for a FREE registration to the conference. Anyone is eligible to win so I encourage all dE members to enter! CLICK HERE TO ENTER!
…
ContinueAdded by Arnold Tijerina on July 28, 2011 at 2:17pm — No Comments
Erik Qualman, keynote speaker for the 11th Digital Dealer Conference & Exposition, would like to welcome YOU to attend with a personal message.
What's his keynote going to be about?
Socialnomics: It's a People Driven Economy,…
ContinueAdded by Arnold Tijerina on July 27, 2011 at 10:05am — No Comments
In a first, a dealership in Michigan partnered up with Groupon to offer Groupon’s first car buying groupon. The deal offered was $500 off the purchase of a vehicle for $199. Keep in mind that Groupon typically takes 50% of the price of the offer (in this case about $100) if the Groupon is successful (ie. meets the minimum purchase requirements). So in the event that the minimum of 10 deals were…
ContinueAdded by Arnold Tijerina on July 21, 2011 at 10:05am — 1 Comment
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