Mindset of The Salespeople, Interview with Aj Owens of Subaru of Wichita. 

We talk about Internet Leads vs Lot Ups

Salesmen Mindset & the Importance of Training Salespeople and Managers alike.

Please subscribe to my podcasts The Automotive Architect Sales Podcast & The Manager…

More importantly, we have to ask ourselves why we’re continually having to “reset” when things aren’t going right. That is  not hitting sales objectives, low appointment set-rates, low appointment show-rates, low appointment sold-rates, as well as poor results in handling inbound calls or internet leads. The reset on the dealer level often includes…

It has been about 5 years since I worked as a controller in a dealership, and many things have changed in the auto industry since then. One thing I am surprised to see has not changed is the lack of designated compliance officers. We didn’t have one then, and most dealerships still don’t have one today.

Compliance officers can protect…

Norm walks into Cheers and what do we hear? A resounding “NORM!” I think it’s true that “sometimes you want to go where everybody knows your name.”

I bet your customers want the same recognition. After all, we’re in the people business. And what do most people want? Recognition. The feeling that someone knows them, cares about their wants and…

There are 3 steps you need to take from in this article, I truly believe if you do these 3 things you will become a better professional in the automotive business. I believe if you stick to these three things

Your mind will be right and you will have a great mindset and you will make a lot more money.

The first step I want you to know if MIND YOUR OWN BUSINESS, who cares what other salesmen are doing, who cares if they come in late or call in from work, what does that…

Over the last year, any business that remained open did everything possible to reassure customers their premises were safe and followed the latest CDC COVID guidelines. Social distancing, masks, and disinfecting surfaces for customers have become standard practices and, in some cases, are mandated by states. These measures require extra work and extend…

By dialing in time-to-line metrics, Kings Toyota Gets Cars Retail-Ready in Half the Time

Transparency, manageable performance metrics and accountability improve used car efficiency

Kenwood Dealer Group consists of 15 dealerships in the Cincinnati, Ohio market. Dan Kommeth, who joined in early 2020…

Lehighton, PA, April 14, 2021 — Dealer World, a full-service advertising agency for franchise and independent car dealers, today announced that well-known automotive industry veteran…

During this pandemic, many dealers introduced measures to ensure vehicle service is more convenient and fits the current lifestyle of their customers. This, of course, comes at a cost. Dealerships have to pay porters or drivers to go to the customer's house, pick up their vehicle, return to the dealership to perform the service, then return it to the…

Regardless of the business model, the dealership's business models have changed over time, with dealers introducing business development centers, exchange managers in sales, product consultants, and marketing managers, to name a few. On the other hand, the GM position is seldom addressed or evolved - a position that manages all departments at the dealer level…

In a robust used car market, does it matter whether you fully recondition cars before moving them to the front line?

Doesn’t it make sense to simply bypass a thorough reconditioning when you can sell very car you get at a premium without first providing a high-level recon? 

That's what a recent article in…

One of the most valuable assets we possess can’t be measured, counted or displayed. It takes years to build and seconds to destroy, and we depend on it not only in business but in our marriages, friendships and all the other relationships in our lives. Our…

Video marketing in the automotive industry is very dynamic, which makes it essential to keep your videos relevant and sensitive to your market.

During this pandemic, video has proven to be a tremendous tool for communicating with customers and potential customers, helping to gain their trust and create more impact in every stage of the sales…

I get it. We’re in the digital age where Siri and Alexa pretty much run our lives and we would all rather send a quick text or voice message instead of picking up the phone.

But we also want speedy and productive physical interactions especially during a pandemic where the world is nervous to get closer than six feet to one another or simply crack a smile (through a mask).

This means that the phones are now ringing off the hook and believe me, we have the calls to support this…

Today's vehicles have more technology than ever before. With OEMs on a mission to make more EVs; Apple entering the retail automotive space; Tesla continuing its brand popularity; and vehicles more operated by computer than by motor, problems are sure to arise!.

Technicians are already in short supply. Dealers are doing everything that they…

A salesperson has to build rapport during the initial meet and greet with the shopper. Once they have worked their way into an (at that point) semi-familiarity with the customer, they should move on to the fact-finding step. In this step, salespeople ask questions to help direct the customer to the vehicle that best fits their needs. Or, if the customer…

The primary message of the Theory of 5 is that we believe the happiest, most prosperous people in the world have found a way to excel and continue to grow in five crucial areas — spirituality, relationships, parenting, business and finance, and health and fitness — by working with mentors and co-mentors.

When we identify those around us who are excelling in these zones — and when…

In today’s retail environment, why are so many dealerships still playing games with customers? Sales Managers and salespeople dodge questions and push hard for appointments. They’ll also play bait and switch with website offers. Are you among them?

Playing games ruins your reputation and costs you sales —I know this from a personal experience. On the day before Christmas, I was going to buy Dodge Charger for my daughter. I went to the website of the closest Dodge dealership…