Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers who are…
ContinueAdded by Paul Potratz on September 5, 2012 at 4:16pm — No Comments
Maximizing your Most Valuable Asset
Use the data you already own as your most valuable asset for producing maximum ROI
Use the data you already own in smarter and more efficient ways; decrease waste and increase revenue with an informed and targeted approach. Find out how modern dealership systems and best practices help you sell more cars for less money. What kind of data sells cars? How do I segment my data? What ROI should I expect from this approach?…
ContinueAdded by Joseph Little on March 30, 2012 at 12:26pm — No Comments
What More is your Website Hiding?
Technology exists today that reveals valuable market advantages and solves the issue of lost leads with traffic to an automotive dealership’s website. Start proving marketing ROI and take back control of your own data with proven best practices from the top OEM franchises in the country.
Learn what happens behind the scenes of a dealership website. Knowing what and how your consumers search will give you powerful insight to…
ContinueAdded by Joseph Little on March 27, 2012 at 11:47am — No Comments
Added by Joseph Little on March 23, 2012 at 6:15pm — 2 Comments
Turn your Dealership Upside Down! Create a Digital Dealership for Maximum Profit
Turn your dealership from a ‘traditional structure’ to a ‘digital structure’ to meet the demands of the changing customer and dealership landscape
…
ContinueAdded by Joseph Little on March 22, 2012 at 12:29pm — No Comments
The Makings of a Great Internet Director
Lessons learned and tactics tried by top Internet directors to improve their own success
Moderator: Joe Webb
Panelists: Lisa Jo Swain, Director of e-Commerce Operations, SunStar Autos
Jon Berna, e-Commerce Director, Hubler Automotive Group
Richard Lucy, e-Marketing Director, Tim Dahle Nissan
One excellent leader can single-handedly transform the online profitability of your store. Dealer…
ContinueAdded by Joseph Little on March 19, 2012 at 11:38am — No Comments
Post one of ten posts I will be making leading up to Digital Dealer 12.
If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…
Added by Larry Bruce on March 17, 2012 at 10:40am — No Comments
Innovative Dealer Summit invites Sean Stapleton, CSO and Kendall Billman, VP of Interactive Marketing to speak at the event hosted by the Colorado Automobile Dealers Association Event
Overland Park, KS – March 14, 2012- VinSolutions, an industry-leading developer of automotive Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, is a sponsor at the Innovative Dealer Summit, organized…
ContinueAdded by Joseph Little on March 14, 2012 at 4:20pm — 1 Comment
The Seven Habits of Internet Buffoons
How to avoid the common mistakes that spell disaster for your 2012 e-commerce efforts
What can you learn from a pizza parlor, the Mercury-Gemini program, and a cat that will make you great at e-commerce? You will learn how in this entertaining and educational session that will show you that it is often not what you do that makes you great in your online efforts, but what you don’t do. Real-life examples,…
ContinueAdded by Joseph Little on March 14, 2012 at 11:46am — No Comments
As a certified sports nut, I love big-time game-changing plays – the “Hail Mary” pass to win the game as the last seconds tick off, and the three-pointers from 'Downtown' at the buzzer, those remarkably bold plays that lift fans out of their seats...
We can learn much about sales success strategies from those who have and continue to lead their teams to championships in the sports arenas and on the fields across this great nation.
Consider the discipline,…
ContinueAdded by Kurt Kubicki on January 3, 2012 at 12:47pm — 3 Comments
A friend shared a story about his pastor, who, wanting honest "In your face" feedback about his sermons, invited two close friends to lunch, gave each a pad of paper and pencil and invited them to “unload" with comments about the things that they did not like about his sermons.” They did.
As difficult as honest feedback usually is to hear, isn’t a truthful assessment of how others perceive us, (personally or as a business), valuable information to…
ContinueAdded by Kurt Kubicki on November 21, 2011 at 8:52am — No Comments
This was a question asked by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and …
Added by Larry Bruce on November 18, 2011 at 7:30am — 2 Comments
Doug Van Sach named vice president strategy and analytics; Robert Silberman heads CRM and product strategy for automotive marketing leader
Daytona Beach, FL – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced two key appointments to further bolster its expanding Strategy and Analytics team. Consumer behavior and data…
ContinueAdded by Crystal Hartwell on November 7, 2011 at 8:06am — No Comments
It is no secret that we are all experiencing some difficult times in our respective economies and that these times are causing many in the automobile industry to question their career paths. However, even in these challenging times, there are those that continue to flourish because they seem to know something that many or their counterparts do not. These individuals continue to give themselves pay raises every month and every year. They have figured out some time ago that they have to make…
ContinueAdded by Kurtis Smith on November 3, 2011 at 11:00am — No Comments
It’s November and the weather is changing, so it’s time to get ready for our slow season. This is the time of year that many of us in the car business often dread because the days are long, quite boring and in the windy city where I live, you can actually feel your brain shrinking after one too many days of snow. However, this is the perfect time of year to do some housekeeping in preparation for spring, your true selling season. This is the perfect time to generate some momentum by taking…
ContinueAdded by Kurtis Smith on November 1, 2011 at 5:30pm — 3 Comments
CAR-Research XRM Enjoys Unprecedented Growth,
Appoints Patrick Kelly as President & COO
Houston, Texas, October 18, 2011, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the appointment of Patrick Kelly, formerly Senior Vice…
ContinueAdded by sara callahan on October 18, 2011 at 9:15am — No Comments
CAR-Research XRM Launches AutoDesk: Automated Rates & Residuals Program Provides Auto Dealers All Automotive Incentive Information in Simple, Integrated Format
Houston, Texas, September 20, 2011, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the launch of AutoDesk, a new automated Rates and…
ContinueAdded by sara callahan on September 20, 2011 at 8:55am — No Comments
Many auto dealerships are closing just twenty percent of shoppers who come through the doors, while the remaining eighty percent simply walk away to a competitor. CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, recently released: An Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads and Closing more…
ContinueAdded by sara callahan on August 25, 2011 at 10:07am — No Comments
CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads, & Closing more Be-Backs
Houston, Texas, August 16, 2011 – Many auto dealerships are closing just twenty percent of shoppers who come through the doors, while the remaining eighty percent simply walk away to a competitor.…
ContinueAdded by sara callahan on August 16, 2011 at 9:33am — No Comments
Published On: July 25, 2011
"The Sales Manager’s Laws of CRM Use" presented by Greg Wells at the 10th Digital Dealer Conference.
We’re living in the age of information, and a CRM is an effective hub car dealers can use to record, analyze and implement information. That’s the message Greg Wells presented at the 2011 Digital…
ContinueAdded by Richelle Farley on August 2, 2011 at 8:32pm — No Comments
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