My first car which I purchased was a 1977 White 4-Speed Toyota Corolla.  It wasn’t the nicest looking vehicle anyone has ever seen.  As a matter of fact, it was what people today would call a “hoopty” or “jalopy”.  As soon as I made the purchase, I headed over to AutoZone to cover the steering column, replace the side mirrors, buy seat covers, and styled it up with the double windshield blades.  My taste in style has since changed.  It was ugly to say the least, but it was mine!

The…

DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.  

However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology.  Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a…

You have spent hundreds of thousands of dollars to build or beautify your dealership.  Your advertising budget equals or exceeds that amount.  Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection.  CSI scores have never been higher at the dealership than they are right now!

So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to?  Is there grumbling going on in the…

Back in my home country of Jamaica, at certain times of the year the caterpillars would go through the evolution process where they would conceal themselves in cocoons to be transformed into beautiful butterflies. During the final stage of this process, they would break the tip of the cocoon and squeeze themselves through a tiny h*** and fly away. One year my friends and I found some of some dead on the ground because they were not able to pull themselves out of their shells. So, in our…

I have a saying that goes something like this, ‘What you cannot define you cannot measure; what you cannot measure you cannot reproduce; what you cannot reproduce, you cannot control or manage.’ I came up with this quote while designing the K-Method Systems & Processes to explain why most salespeople and the businesses that they work for are continually at odds when it comes to expectations and the results being produced. What I have come to realize as the ‘norm’ for most people is that…

Whether you're looking for a management job, sales job, job training, any position in a dealership, or you're a dealer or dealer manager seeking to hire the right talent. It's imperative to work with the right recruiting entity. Use a company where the core motivation is to fill the order for the dealership. There is a difference between executive placement, and head hunter services. There is also a difference between recruiting companies, and staffing agencies. There are also…

Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing.  2012 will see a majority of dealerships dedicating more resources to their …

I had an elementary school teacher who claimed that there are no dumb questions other than the question not asked, because you never know who might also have the same question and need an answer but lacks the courage to ask.  With all the great information available on sites like Dealer Elite, why do so many resist the temptation to take advantage of free tips, advice and road maps towards success? 

As an…

Ever since the Federal Trade Commission (FTC) passed the Safeguards Rule, customer information security has been a hot topic over the past several years for auto dealerships.   The FTC mandates that auto dealerships have a formal, written, and revisable program specifying the steps taken to protect customer’s personal information and prevent unauthorized use of such information.  The three objectives needed in a Customer Information Security Program are:

1. Secure and insure the…

[as featured on CarChat24's blog]

We’re a live chat company. Just in case the name of the product (CarChat24) didn’t give it away, I just thought I’d state the obvious. What do you think about us?

Be honest.

Let’s say 100 people claimed we…

What do you need for the Growth on the Fixed Side of your business?

In today’s competitive marketplace we must place our focus on the most important part of the business which is our customer. In my position travel is a must and exposes me to the differences companies place on the customer. The airlines are a prime example when hot meals have been replaced with a small bag of pretzels and a cup of soda. Seats are crammed together with long lines to be processed into the aircraft. Customers complain of lost luggage and poor service as prices soar into the…

Mobile Marketing at Your Dealership

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…

Yahoo! Local for Auto Dealers



Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.



For those Automotive Dealers that already optimize…

Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone

Apps are the three dominate forms that Mobile Marketing comes in.

Considering 85% of Americans own a cell phone, while only 80% have a

land line, it seems that Mobile Marketing is worth looking into.

Text…

http://automotiveinternetsales.com/profiles/blogs/automotive-internet-sales-is

BEST Dealership Video Testimonial Contest... I am giving away $300 TODAY!!

This is one of the videos we received LOL!

http://automotiveinternetsales.com/video/deer-hunting-chevrolet

Do…

Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern

Messaging System." This new Messaging Platform uses @facebook.com

addresses to allow users to send messages to people using conventional

e-mail and Facebook urges that their new messaging system is…

Claim your Dealerships Venue Using FourSquare!

Geomarketing is becoming more and more viable for Car Dealers with availability of Smart Phones that come equipped with GPS. If your Car Dealership isn’t

already listed on…