DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.  

However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology.  Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a…

We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.

            The three key take away’s from our efforts are:

1. The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom…

We all use traditional methods -- and now increasingly digital methods, such as Craigslist, Cars.com, and Autos.com -- to scout for used cars. Getting the best results can be a challenge, especially in today's economy: it takes consistent monitoring and persistent effort to find quality used vehicles.



Are any of you leveraging alternative methods to add used cars to your inventory? Most auto auction houses have evolved to now offer online auctions, and during a recent search for a…

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

• People spend as much time consuming online media as they do off
• Targeting is getting better & faster online,…

Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.

At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.

Click Here to attend my Digital Dealer 12 Session "Marketing…

That kills a General Manager it’s what he doesn’t know!

Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in marketing.

Let’s face it Marketing is quickly becoming a…

I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR.  The funny thing was, I checked to make sure I dialed the right number.

Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line, (please enter your account #) that when we actually get someone it makes us feel…

But you couldn’t be more wrong about microsites!

I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if dealers using them will be “Black Listed” by Google…REALLY?! 

In this video Matt Cutts from Google explains his OPINION on microsites and calls out a post by Vanessa Fox “Microsites A Bad Idea Most of the Time”.

 …

An interesting report from comScore and I think some premonitions for retail automotive.

1. Could FREE shipping break open real eCommerce for automotive? I think it is certainly a big hurdle right now logistically and monetarily. Taking away the monetary factor may go a long way toward opening this up. Of course there are still some logistics involved and there is the tactile factor. The need to touch and feel the vehicle is diminishing slowly and…

OK, Please put your hand all the way up if you know how a micro site can help you sell cars?

Many ageless dealers might even be first asking themselves, “How can my actual site help me sell cars -let alone a micro site?”

All of these questions start with the same answer: “how much is an appointment worth to you?”

 …

Industry Leaders,

    What would you think if I told you there was a “brand new” way to sell cars, and make customers happy...

It goes like this –

  When customers come on your lot you must stay hidden inside the store, lock the doors, and send no one outside. The customer will wander your lot for a bit, and sometimes they find something they want. Make sure not to interrupt this process! Do NOT attempt to give the customer(s) a reason to decide on…

TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.

Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…

Some people have heard me say this in the past

“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”

What does that mean…REALLY?

     • It’s Your Job – to know what keywords to rank for

     • It’s Your Job – to create good…

Internet Marketing vs. Traditional Marketing

When it comes to making the most out of your advertising budget, there is one key metric to look at: return on investment (ROI). ROI is a direct performance measurement of your advertising budget in terms of sales generated from various advertising media. Advertising on the Internet using a…

Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net,  reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st.,…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, has scheduled a follow up interview on his blog talk radio show with three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia.  The trio…

Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the nationally recognized automotive advertising resource / networking portal AdAgencyOnline.Net, announced that he will be reviewing myNegotiation.com on his Lunch With Phil Discussing Automotive Advertising blog talk radio…