All too often when we sit at the computer, we aren't writing, we're typing. It's a subtle distinction but it's an important one. Do you ever stare at your screen and know you need to get something down so you just hammer it out? Worse yet, do you ever stare at the screen, knowing you need to get something down, and then open a new tab and start reading the news or something?…

It is impossible to restrain and if unleashed it will spread like “wild fire”! What am I talking about...? [Passion] or should I say Pass-it-on? It is contagious…it breeds the must have ingredient in success and that is MOMENTUM!

Let’s talk about the importance of momentum --- often called The Big Mo ("Big…

Pre-Roll Video Ads Still Hated, Here to Stay

In all the internet, is there a less innovative ad type than the pre-roll?

It's pretty much just the classic 30-second spot, lifted from broadcast TV and occasionally shortened to 15 seconds.

Yet when it comes to online video, in the end, that's where the action is. The ad unit has been maligned, foresworn, abused and dismissed. But like a cockroach, it…

According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…

I knew this was coming, Video trumps everything!

Having already ticked off many users in late 2012 with photo-licensing changes, sharing limitations, and an end to policy voting, Facebook plans to insert video ads into users’ News Feeds in 2013, according to a report.

Facebook plans to unveil 15-second video ads by April…

Ed & Lon Safko Speak To Social Media For Auto Dealerships from Lon Safko on Vimeo.

I know this Video was uploaded some time ago, but it still is showing up on the serps. Please take down!…

Let there be absolutely, positively no mistake here. "Tags" have completely different uses depending on the platform on which they're used. We're going to take a look at three of the most popular platforms and how tags affect them: Wordpress,…

Today, some excellent training from Steven Resell on how to research and write a blog post quickly.

We have have featured Steven several times on this site and while he is not one of the best known internet marketers out there, I have always considered him one of the best teachers.

In fact, I love the fact that he doesn’t come at you with all…

Univision in English? Finally It Gets in Step With the Hispanic Market

Trends Show that Spanish Is Not the Best Way to Reach Most U.S. Latinos

It must not have been an easy decision for Univision, the Spanish-language media giant, to join ABC in creating an English-language TV network and digital…

Google recently got into the credit card business and they expanded the program recently.

A WebmasterWorld thread…

Sexiest Super Bowl 2012 Ads...

I've learned that coincidences don't really happen. There's always a reason. As I worked on my story today regarding content, I stopped to check Facebook and found exactly what I needed, courtesy of…

Dealers should be pushing all there content out to all the social sites the next 11 days! 

Posted By: Manny Luna CEO VL Automotive…

“How can I get more traffic?” is one of the MAIN questions people ask me.

But last weekend, while I was preparing for a presentation, I had a HUGE “AHA!” moment.

Looking for “traffic” is a HUGE mistake.

Why?

Keep reading.

The #1 reason why you don’t want traffic

Traffic makes us focus on the raw numbers, but…

In any good automotive seo campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure that your web content is helping your case rather than hurting it.…

Seth Godin’s blog this past week uses the analogy of digital parking meters to explain that ‘the same but better’ isn’t always…

Those of us who have been around the retail automobile industry will sooner or later find a customer that says your product, store or staff sucks. This usually happens when a salesperson is working the service area and runs into that customer. You know the one who can't wait to unload all his problems on you.

Oddly enough, this person is as good of a prospect as…

ActivEngage was honored to have its CEO and Co-Founder Todd Smith featured as a keynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …