In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien. To many dealers, Millennials are very similar. They’re very different from past generations, are far more technologically advanced, and we really don’t know much about them…

While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing, engagement, and providing value through content…

Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in seconds. So you don’t have a lot of time to grab the reader’s…

Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.

Recalls certainly challenge consumers’ patience and dealers can find themselves in a constant battle, fighting to put out fires,…

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases. The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure and get our clients and their products in front of target…

By Eduardo Aragon

Sales Pros: If you’re not selling at least 2-6 cars off Facebook a month, you’re doing it wrong.

Dealerships: Suppose you have 10 people on your floor and they sell 2-6 cars extra, each – Facebook is time…

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced an extreme decline in reach and were forced to either pay…

In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.

The 5 moments Google defines as important are: Which car is best? ; Is it right for me? ; Can I afford it? ;…

So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do this:

Technology – The simplest…

You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is the day. Your first press release is sent. And you wait for…

It’s been a week now since the seventh installment in the Star Wars franchise hit theaters, breaking all box office records along its way. I’m sure that there is much more money in Disney’s future. That’s the ending of this story. Now for the beginning...

Think about the many months leading up to the release of the latest movie. About how much Star Wars we…

As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more. However, which trends in 2015 will…

So, you’ve recognized the value that social media and content marketing present for your business. You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique content for your blog or website and are seeking out content daily to…

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them. High-quality educational content has many great benefits.

However, is it better to keep the content on your site, or push the content to other sites in an effort to get…

The web provides a plethora of content including articles, editorials, infographics, images, videos, and photographs.  While this content creates a great visual experience for web browsing and researching, it’s important to keep in mind copyright and intellectual property right laws if you wish to utilize any content on a website, blog or online channel.



Many…

What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a comprehensive digital marketing strategy is key to driving appropriate traffic levels to your website, unless those visitors convert into leads, that's money down the drain.

Before you spend more on search engine…

At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologies create new engagement opportunities.

As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming quite a challenge to reach and create an impact on any target…

As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be through newsletters, via social media, or other avenues.…

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is,…

Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day,  to an incredible 4 billion per day. That’s a significant rise in less than a…