Awhile ago, when I was with HomeNet Automotive, I wanted a demo video of a live video walk-around for myself as I was 1) playing with a new camera and 2) trying out some new features within HomeNet's software.
I enlisted the help of a training and sales manager at a Ford dealership near where I live (and one I happened to be visiting that day) to do a quick one for me. I uploaded it and used it a couple of times but then…
ContinueAdded by Arnold Tijerina on February 21, 2011 at 5:30pm — No Comments
Added by Kathi Kruse on February 18, 2011 at 2:00pm — 7 Comments
In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…
ContinueAdded by Paul Potratz on February 14, 2011 at 2:35pm — No Comments
“Our industry needs more nurturers and fewer managers.”
What does that statement mean to you?
The trend in our industry is to hire people based on tenure and experience rather than talent and skills. How many sales people and…
ContinueAdded by David Simpson on February 11, 2011 at 5:31am — No Comments
Added by Paul Potratz on February 10, 2011 at 2:30pm — No Comments
http://www.dealeretraining.com
http://www.linkedin.com/in/stansher83
"Like" Dealer eTraining on Facebook
What an event!!!
Incredible!!!
I just got back last night from spending a long week in the San Francisco Bay Area. I always like to…
Added by Stan Sher on February 10, 2011 at 12:30am — 1 Comment
This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.
Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…
ContinueAdded by Paul Potratz on February 8, 2011 at 3:00pm — No Comments
While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…
ContinueAdded by Paul Potratz on February 7, 2011 at 2:16pm — No Comments
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.
First, dealers should determine what their campaign sets out to…
ContinueAdded by Paul Potratz on February 4, 2011 at 11:28am — No Comments
Added by Sean V. Bradley on February 1, 2011 at 12:40pm — No Comments
Added by Paul Potratz on January 25, 2011 at 2:53pm — No Comments
Added by Kathi Kruse on January 19, 2011 at 7:42pm — No Comments
DALLAS and CENTREVILLE, Va., Jan. 19, 2011 -- eCarList, one of the fastest-growing automotive software companies, has teamed with Carfax to provide free access to eCarList's innovative TrueTarget…
ContinueAdded by Crystal Hartwell on January 19, 2011 at 10:26am — No Comments
You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your…
ContinueAdded by Paul Potratz on January 14, 2011 at 5:32pm — No Comments
I posted that one of my goals was to help 12 dealers increase their marketshare and decrease their marketing expences. I am happy to say that one dealer so far is well on their way towards market share improvement.
We developed an agressive campaign. One that includes facebook, twitter, first page on Google and other search engines. There are key-word ads as well as intuitive placement on hundreds of popular web sites. We will also send the information on this dealer out through…
ContinueAdded by Craig Darling on January 11, 2011 at 3:13pm — No Comments
How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.
Consider the age of the average vehicle on the road in your market. All of…
ContinueAdded by Paul Potratz on January 7, 2011 at 10:28am — No Comments
Added by Kathi Kruse on January 4, 2011 at 2:00pm — No Comments
I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.” Just last Friday, I had a conversation about this with a good friend who’s a successful sales manager for high-line import dealership here in the OC. “Customers…
ContinueAdded by Kathi Kruse on December 21, 2010 at 8:30am — 1 Comment
This week I stumbled upon a priceless video of a Cal Worthington TV commercial from 1979. He’s infamous here in Southern California and I’ve never met a better car dealer than Calvin Coolidge Worthington. He knew instinctively how to draw people into his store. You wanted to go there…
ContinueAdded by Kathi Kruse on December 9, 2010 at 12:00pm — 1 Comment
Added by Paul Potratz on December 8, 2010 at 2:57pm — No Comments
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