Big data is a buzzword that’s been floating around the auto industry for some time now. Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching those people that aren’t your…
ContinueAdded by David Metter on December 31, 2015 at 9:08am — 1 Comment
Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the YouTube app, bringing an in-the-moment, virtual reality feature to users. Now,…
Added by Joseph Little on December 30, 2015 at 5:29pm — 1 Comment
If you haven’t heard, it’s getting harder for businesses to reach their audiences on Facebook unless they’re willing to spend some money. Estimates are that the average reach for a company post on its Facebook page is around 2-6 percent organically. There are only two ways to increase that. First, by paying for Facebook ads. And secondly, through interaction…
ContinueAdded by Paul Moran on December 11, 2015 at 8:19am — 3 Comments
Facebook recently introduced new Page plugins for Messages and Events, allowing users to message your business easily and check out what’s going on with your Events directly from your…
ContinueAdded by Joseph Little on December 9, 2015 at 5:00pm — No Comments
Snapchat introduced Story Explorer, a unique way for users to share experiences through the eyes of the community. With Story Explorer’s technology, after viewing a Snap, users can see more of the story simply by…
ContinueAdded by Joseph Little on December 3, 2015 at 5:02pm — No Comments
Pinterest lovers, rejoice! The new visual search has launched, which means users can now search for items that appear in pins simply by tapping the built-in search tool and zooming in on objects of…
ContinueAdded by Joseph Little on November 18, 2015 at 3:45pm — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…
ContinueAdded by Joseph Little on November 12, 2015 at 1:02pm — No Comments
The mobile industry is not just booming; it’s taking over completely.
Added by Joseph Little on November 10, 2015 at 3:35pm — No Comments
Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…
ContinueAdded by Joseph Little on November 6, 2015 at 4:07pm — No Comments
Remember the good old days when your Facebook audience actually saw the content you posted on your Facebook page? If you’re a social media person, you’ll know what a rush it was to see your content engaged with. As the likes, comments and shares piled up on a piece of content, a sense of satisfaction swept over you for a job well done. Then Facebook intervened…
ContinueAdded by Paul Moran on October 16, 2015 at 8:15am — No Comments
Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.
Recently, Facebook upped the ante for businesses with a new way to communicate with customers that…
ContinueAdded by sara callahan on September 28, 2015 at 10:08am — No Comments
Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.
Perhaps it’s because they don’t see direct results? They may be looking for a straight line…
ContinueAdded by Paul Moran on September 11, 2015 at 9:08am — No Comments
Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the platform itself is also giving it extended reach in order to entice marketers to publish more video on Facebook. Another really great (for marketers) feature of video on Facebook is that it autoplays in a user’s…
ContinueAdded by Timmy D. James on August 17, 2015 at 7:05am — No Comments
Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.
Thankfully, the days of scrolling through your news feed and having a video instantly play are long gone. Facebook has…
ContinueAdded by Paul Potratz on August 6, 2015 at 10:08am — No Comments
Below is snapshot from the 2015 Toyota Corolla video I posted on our dealership's
Facebook page. The link to the video can be found here.…
ContinueAdded by Colin Ziemer on August 5, 2015 at 4:23pm — No Comments
Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day, to an incredible 4 billion per day. That’s a significant rise in less than a…
ContinueAdded by Brian Cox on July 20, 2015 at 9:30am — No Comments
One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You obviously want people talking about your…
ContinueAdded by Paul Moran on June 30, 2015 at 8:41am — No Comments
Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be paying attention in the first place. If you…
ContinueAdded by Paul Moran on May 29, 2015 at 8:36am — No Comments
Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a user’s friends and family, (i.e.: their network) over those…
ContinueAdded by Paul Moran on May 15, 2015 at 8:19am — No Comments
Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.
However, the content that most social media users really care about is user-generated content.…
ContinueAdded by Paul Moran on April 14, 2015 at 8:46am — No Comments
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