(Another helpful excerpt from our free 2015 Car Dealer Mystery Shop Study of more than 400 dealers.)

Why Does Lead Response Matter?

Lately, much has been written about the drop in the number of electronic sales leads dealers receive – not coincidentally, of course, most often by those wishing to sell more of their own brand of marketing to these same dealers – and while the decline…

Quick Quiz: If you’re part of an automotive dealer group comprised of anywhere between 2 and 290 stores and you do not run a centralized sales BDC, then you’re:

• A) Wasting Money
• B) Losing Sales
• C) At a Competitive Disadvantage
• D) Not Leveraging Your Economies of Scale
• E) All of the Above

If you answered E, congratulations! You’ve recognized the downside of sending your inbound leads and phones to those black holes…

We just finished a 30-day, full (email, phone and text) internet sales mystery shop of 21 dealers for a 20-group presentation I’m delivering next month. Of the 21 dealers we shopped, only five sent an auto-response to the inbound e-lead. Five! This means more than 75% of the dealers did not use an auto-responder.

The 20-group I’m addressing is a mixed group with mostly GM dealers; and it’s interesting that only one of the General Motors dealers used an auto-response. This…

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Jim Ziegler's Secret Tips On Avoiding The #1 Mistake Car Salesman Make That Blows Deals & Lowers Gross

Dealer Synergys Video Production Team just completed James A. Zieglers BRAND NEW Training Curriculum for Bradley On…

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 Tired of Broken Promises? If you could be on the 1st Page of Google, with a money back guarantee, would you the be type company that would close and take care of those leads?

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Make Money Mondays with Sean V. Bradley - Intermediate And Long Term Internet Follow-Up

There is a reason why most OEMs are concerned with Dealerships that do NOT have a plan for intermediate and long term Internet follow up. Its…

Internet Marketing On A Low Budget

One of the big problems that a lot of my…

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program, people send short…

If the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only dealership employees enjoy the added perk of being rewarded for cheating each other at will.

We call it skating; and it works like this:

A prospect I assisted a few days ago (and properly entered into the CRM) arrives at the dealership while I’m at lunch. He asks for me, though one of my…

Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting. 

However, the content that most social media users really care about is user-generated content.…

“What’s the Average Closing Percentage for Automotive Leads 30, 60 and 90 Days Old?”

I recently received a variation of this question from a visitor to my free video training website, and given that many automotive managers, salespeople and BDC agents likely have the same question, I…

What Are The Nuts & Bolts Of Internet Marketing?

A few years ago Internet Marketing was pushed as the next big thing, and now it is pushed as the ONLY thing. It is supposed to be the land where perceptive entrepreneurs, single moms and…

An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time. 

Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes,…

Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.

Why?

Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.

To help your service and parts get to the…

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.

But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…

People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.

The number one reason live chat will fail at your dealership…