The mobile industry is not just booming; it’s taking over completely.
Added by Joseph Little on November 10, 2015 at 3:35pm — No Comments
Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.
In other words, consumers will come into your dealership to look at and test out features, services,…
ContinueAdded by Joseph Little on November 9, 2015 at 3:30pm — No Comments
Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…
ContinueAdded by Joseph Little on November 6, 2015 at 4:07pm — No Comments
The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has introduced yet another way to communicate: push messaging. In…
ContinueAdded by David Metter on November 5, 2015 at 9:35am — No Comments
If you have a smartphone, chances are you have Apple Wallet (formerly Passbook) or Google Wallet. These applications are mobile wallets that store, among other things, applications like Apple Pay that enable people to purchase things with their phones. Of course, it's very unlikely that anybody is going to purchase their vehicle by swiping their mobile device. For that reason,…
ContinueAdded by David Metter on October 16, 2015 at 2:47pm — No Comments
What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a comprehensive digital marketing strategy is key to driving appropriate traffic levels to your website, unless those visitors convert into leads, that's money down the drain.
Before you spend more on search engine…
ContinueAdded by David Metter on October 15, 2015 at 8:36am — 1 Comment
There’s no doubt that people are in love with their phones. As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re fast-forwarding through commercials. So where are they? You…
ContinueAdded by David Metter on October 8, 2015 at 8:11am — No Comments
More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero…
ContinueAdded by Joseph Little on August 31, 2015 at 5:30pm — No Comments
Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time notifications based on your location. As consumers increasingly…
ContinueAdded by David Metter on August 27, 2015 at 12:21pm — No Comments
If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…
ContinueAdded by David Metter on August 7, 2015 at 8:32am — No Comments
For reasons known only to God people still struggle with sales training. Rather than spend hours digging into why that is, I wan too just bullet point the ones that stand out.
Good bad or…
ContinueAdded by Mathew Koenig on June 16, 2015 at 2:00pm — No Comments
Consumers have been showrooming in retail stores for quite some time now and, while many retailers don’t like it, they’ve pretty much resigned themselves to the fact that it’s going to happen. However, one surprising argument posted in an article by speaker, trainer and consultant, Bob Phibbs, went so far as to make the claim that showrooming is akin to stealing.
In his…
ContinueAdded by David Metter on June 12, 2015 at 11:21am — No Comments
A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their computers and browse a dealer’s inventory on their website or, more commonly,…
ContinueAdded by David Metter on June 5, 2015 at 8:27am — 1 Comment
GeoFencing is a feature that allows you to set a geographical boundary or virtual barrier using GPS.
Once you set a barrier of your choosing you can then create a Push notification that will get delivered to a customer’s phone instantly when they enter that barrier.…
ContinueAdded by Matt Kuczka on June 4, 2015 at 4:22pm — No Comments
As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may need. In reality, I shop more than my wife and kids… they just don't go…
ContinueAdded by David Metter on May 12, 2015 at 1:53pm — No Comments
Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape. Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.
1. Mobile is Exploding
29% of web traffic page views are…
ContinueAdded by David Metter on May 5, 2015 at 8:49am — No Comments
Added by JB Floyd on April 23, 2015 at 7:00am — No Comments
Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…
ContinueAdded by Timmy D. James on April 1, 2015 at 9:52am — No Comments
Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!
In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for Google’s newest mobile update, why your Facebook page should lose…
ContinueAdded by Lisandra Ramos on March 20, 2015 at 4:17pm — No Comments
The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?
Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…
Added by Josh Knutson on March 17, 2015 at 10:53am — No Comments
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