All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for our clients and perspective clients on Strategies to help them better define their own strategy online & off.
This is a 2hr version of a 2.5 day class.
…
ContinueAdded by Larry Bruce on September 10, 2011 at 12:19pm — No Comments
Last October at the Digital Dealer Conference & Exposition in Las Vegas keynote speaker Chip Perry, the CEO of AutoTrader.com, addressed a capacity crowd of dealer principals, GM’s, Parts Managers/Directors and e-commerce personnel declaring dealer ad costs (per-vehicle) are projected to go down over the next four years.
Have you ever heard an advertising executive predict ad costs to go down? Neither…
ContinueAdded by Craig Moore on June 21, 2011 at 3:06pm — No Comments
Boca Raton, FL - (June 20, 2011) -- PSCars.com today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.
“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO. “Our decision to license these…
ContinueAdded by sara callahan on June 20, 2011 at 10:47am — No Comments
Added by Kathi Kruse on May 12, 2011 at 3:21pm — No Comments
Added by Kathi Kruse on May 12, 2011 at 3:21pm — No Comments
Boca Raton, FL - (April 13, 2011) -- PSCars.com today revealed its new Car Configurator package that allows online vehicle buyers the opportunity to build the new or used vehicle of their choice and gives auto dealers an opportunity to interact with buyers during this important stage of the online shopping process.
PSCars.com is offering demos of its Car Configurator and other elements…
ContinueAdded by sara callahan on April 14, 2011 at 11:17am — 1 Comment
Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the internet for information, online classifieds are significantly and steadily outperforming newspapers and periodicals in providing ad spaces and lead generation.
Craigslist alone, as an established leader among local online classifieds, boasts over 20 billion page views each month, besting online retail giant Amazon and multimedia empire…
ContinueAdded by Paul Potratz on March 31, 2011 at 3:21pm — No Comments
Integrating Smartphone Technology in Car Dealerships. |
Added by Neil Gale on March 4, 2011 at 12:30pm — No Comments
Added by Kathi Kruse on February 18, 2011 at 2:00pm — 7 Comments
Added by Paul Potratz on February 10, 2011 at 2:30pm — No Comments
AdAgencyOnline.Net revealed this breaking news to their affiliated automotive advertising agencies in advance of today's press release announcing that SiSTeR Technologies was granted a patent for their Pictures-To-Video (Pic2Vid) Process during an interview that Philip Zelinger, the President of Ad Agency Online, LLC and host of AdAgencOnline.Net, conducted with Tomer Alpert from SiSTeR…
ContinueAdded by Philip Zelinger on February 3, 2011 at 7:06pm — 1 Comment
I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.” Just last Friday, I had a conversation about this with a good friend who’s a successful sales manager for high-line import dealership here in the OC. “Customers…
ContinueAdded by Kathi Kruse on December 21, 2010 at 8:30am — 1 Comment
Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…
ContinueAdded by Paul Potratz on December 16, 2010 at 4:47pm — No Comments
Added by Ryan Thompson on October 18, 2010 at 11:30am — No Comments
With the seemingly hundreds of lead generating tools or leads to buy out there who do you choose. Well I have found that buying "scrubbed" leads from a provider is almost a total waste of resources. How did the provider get the lead to begin with? Well I've come understand that they buy them from someone who bought them from someone else and so on and so forth well that's not appealing to me not to mention in the right now frame of mind of I-net customers those leads are often 1-2 days old…
ContinueAdded by Rick Wuest on October 6, 2010 at 10:59am — No Comments
Added by David Johnson on September 21, 2010 at 2:21pm — No Comments
Added by Rick Wuest on August 2, 2010 at 7:41pm — 4 Comments
TK Training Network is an Interactive Online Virtual Training Platform Community with a built in Customer Management Software Program designed Exclusively For The Automotive Industry! This site was designed using your feedback and it's here to serve you.
There is something here for…
ContinueAdded by Kevin "Friend Me" Bradberry on July 29, 2010 at 7:30pm — No Comments
Added by Mike Myers on March 11, 2010 at 2:48pm — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by