I’ve written many articles about the different types of loyalty and how each can affect your business’ growth and revenue. However, I’ve never written an overview of how all these components fit together in a holistic manner. Hopefully, this blog article will help put the pieces together so that you better understand these concepts more globally.

Internal…

In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The Future.” In that article, I discussed how the trend of increasing…

I came across an excellent blog article recently that discussed the different forms of loyalty that exist in the car business. In this article, the author described three levels of customer loyalty: Brand loyalty, dealership loyalty and salesperson…

In my sessions at conferences, I discuss the importance of measuring and holding employees accountable. Doing this consistently allows you to identify your top performers, check for consistency across areas of responsibility and identify employees and/or processes that may need improvement.

Speaker, author and accountability expert, Linda Galindo, recently…

A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.

According to the study, 61 percent of retailers feel customer retention has become more difficult, and…

As I’m sure you’ve heard, Apple will start selling their new iPhones tomorrow. The buzz leading up to the announcement was typical with speculation running wild, leaked photos and chatter just about everywhere. After the announcement however, the buzz shifted away from excitement towards disappointment. People got so excited in the pre-announcement frenzy that they felt let…

One challenge all businesses face is creating loyal customers. As business owners, we try to analyze our customers to figure out what methods we can use to build that base of customers which is so important to future growth. Without loyal customers, your efforts at customer acquisition quickly go from growing your business to replacing defecting customers.

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In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose unwisely and discover that after the fact. Steps are then taken to rectify and…

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ALBANY, N.Y. – August 26^th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with Dealer-FX’s automotive retail marketing and software solutions. Auto dealerships using AMPS dealership management system (DMS) and Dealer-FX’s service customer retention solutions will now benefit from real-time data exchange between the two…

A recent study by Barclays Bank revealed interesting statistics about consumer behavior as it relates to small and medium-sized businesses. The study included the retail behavior of 2,006 consumers and also surveyed loyalty business…

According to this article in last week’s Detroit Free Press, the average age of vehicles owned in the U.S. continues to be on the rise. With the average now being 11.4 years, it’s becoming more important than ever for dealerships to re-evaluate their service…

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Frequently, I write about how dealerships (or any company for that matter) need to have efficient, reliable communication tools in place so that all departments can access information at a glance. Quite ironically, one of the largest tech companies in the world, Microsoft, just proved that best practice as completely true.

People rely on Google to access many…

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MySpace was, in many people’s opinion, the social network to be on for many years. In fact, in 2006, MySpace surpassed Google as the most visited website in the United States. The decline of MySpace began in 2008 as Facebook rose in popularity and became the newest social network of preference for many. MySpace’s user base…

I came across an interesting article in Forbes the other day that examined why Apple has such loyal customers and how they plan to increase that loyalty. The article discussed how some of Apple’s products are inferior technology-wise to…

Manufacturers are increasingly introducing programs designed to increase brand loyalty, and car buyers are staying more loyal than ever before. One of the most recent examples is GM’s…

Disney is beloved the world over and is recognized as a premiere family destination place. Whether you’re talking about the parks in Orlando, or California, people pay premium prices to be able to enjoy a little of the magic. But what makes Disney any different than the other amusement parks in the world? Many would say it’s Disney’s philosophy and…