Modern shopping habits have changed drastically in the last 10 years and the changes have greatly empowered the customers. Consumers have access to more information than ever before and dealers need to adjust the way they are providing service. The days of a window shopper popping into a dealership and spending a day test driving cars are long gone. In fact, 46% of consumers prefer to do their auto shopping online. So, what does that mean for you? It means that two experiences must now be…

I am a very competitive person, so if you put me in a classroom situation, I am more than likely going to try to beat you on all of the test scores. However, I am also a person that dreads being forced into a corporate continuing education program. Some employers will just assume I am lazy, but the opposite is true. I am a very hard worker. So, what is it?

A recent Gallup State of the American Workplace report, published in June, states that…

Thank you again for joining us in our video series, Advertising for Success. We’re here to give you all the tools we have, to help you get…

Thank you again for joining us in our video series, Advertising for Success. We’re here to give you all the tools we have, to help you get…

In our video series, Advertising for Success, we’re only just beginning to tell you all that we’ve learned about the social world of…

Most dealerships already find it difficult to recruit technicians. With the influx of warranty and safety recall repairs expected to increase, and as manufacturers pump out more electric vehicles, the need for experienced techs will explode. Some dealerships have found creative ways to recruit technicians – mostly for quick service – because they can be…

“How to Destroy your personal brand overnight”

What is a Personal Brand?

Your personal brand is how you promote yourself. It is the unique combination of skills,…

A recent news story, published by Reuters, shares how Mexico is moving to allow unregistered used cars brought into Mexico illegally to be registered for a whopping $124. According to the article, Baja, California has as…

Many dealers feel they need both a sales and a service BDC based on advice from numerous industry trainers. The thought process is that the sales BDC’s job is to set appointments for sales customers and the service BDC sets appointments for service customers. But what if you combined the two to create a single service BDC? Service is the largest percentage of…

We want you to be profitable and proud of what you do. We want you to have all the success that you deserve. We want you to know that it’s possible for you! That’s exactly why we started the video series, Ali Reda’s Road to Sales…

Lehighton, PA, October 4, 2021 — Dealer World, a full-service advertising agency for franchise and independent car dealers, today announced that seasoned automotive industry sales leader Eric Gidney is joining the company as…

At the end of July 2021, a new law passed in Illinois requiring dealerships to pay retail rates to technicians for the actual time and labor it takes to repair vehicles that are under warranty. The justification being that technicians are highly trained workers and should be paid wages that…

Rapid Recon, the leader in delivering transparency and accountability technologies for modern auto dealerships, launched today …

Buying a car is a big, expensive purchase that few people undertake lightly. So, of course you’re going to hear a lot of car sale objections. Don’t take “I need to think about it” personally. Your job is to be a consultant – there to answer every question with the goal of finding the perfect-fit vehicle and starting a relationship.

The…

In the last month or so, several automotive manufacturers have announced production cuts. One would think that is perhaps counterintuitive in the sense that, with a market severely lacking new vehicles, shouldn’t OEMs ramp up production rather than decrease it?

According to the…

What consumer doesn’t love the internet? It has been especially transformative for the automotive industry. Not only can shoppers compare vehicles, options, pricing, and availability with a click of the mouse, but they can also purchase the vehicle and have it delivered to their driveway.

The market disruption is in full swing, evident in the…

Videos and texts go together like peanut butter and jelly. A perfect pair. Videos keep customers engaged and help build rapport. Texts deliver information fast and are hard to ignore. We’re conditioned to listen for that “ping,” so it’s no wonder…

During the pandemic, we’ve seen a dramatic decrease in the number of cars on the road as working from home has become commonplace. In fact, according to several sources, working from home may be here to stay. It decreases company expenses and, some researchers say, employees are actually more productive.

However, while driving dramatically…

We’re not alone when it comes to a labor shortage. Data released in July by the US Bureau of Labor Statistics indicates job openings hit a record high in May. The increase largely reflects more vacant positions in the healthcare, education, accommodation, and food services sectors. But few industries have been as directly affected and had revenues hit as much…

The report below first appeared yesterday on LinkedIn as a market update report posted by Rapid Recon, from an interview with preowned performance improvement consultant Ed French to address midsummer market perspectives. Ed is president and principal consultant of AutoProfit, and he is also a member of the Board of Directors for used car retailers TruWorth Auto in the Indianapolis, Indiana, area.   

The market's adjusting, for reasons of affordability, which…