Attention Car dealers, your Information Age marketing strategies are obsolete, as we are now living in the
“The Experience Age!”
The Information Age
The Information age was spawned over two decades ago, by the emergence of the World Wide Web and Google’s efforts to organize all of the world’s information in one easily accessible portal.
The Consumers Have Taken Over The Asylum
Within a few years…
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Many dealers rely on lot services and/or in-house employees to crank out hundreds of photos of new vehicle acquisitions. Of course, the larger your inventory…
Added by Devin Daly on September 14, 2017 at 9:30am — No Comments
Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car, examines it, then gives the…
Added by Ujj Nath on August 29, 2017 at 10:00am — No Comments
When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer…
Added by Timmy D. James on June 22, 2017 at 9:18am — No Comments
Those of you with spouses have probably heard this at least once: "It's not what you say, it's how you say it!" Whether at home or at work, miscommunication can cause plenty of problems.
Have you ever misinterpreted the tone of an email that a colleague wrote to you? Perhaps you thought a tersely written email meant that person was angry, but in fact, they…
ContinueAdded by Timmy D. James on April 27, 2017 at 9:54am — 4 Comments
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Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST …
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So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?
The answer to this question is, it depends. We've got dealers who are successfully doing both. In my…
ContinueAdded by Timmy D. James on March 24, 2017 at 10:31am — 1 Comment
While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.
There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me – should be sufficient to convince you that video…
Added by Timmy D. James on March 16, 2017 at 8:40am — 2 Comments
Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.
Consider this… there was once a time when radio and newspaper were the dominant media…
ContinueAdded by Timmy D. James on February 16, 2017 at 8:43am — 1 Comment
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal video e-mail. And perhaps it’s working well. Most people…
ContinueAdded by Timmy D. James on January 31, 2017 at 8:00am — 1 Comment
Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.
Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that we’re interested in hearing and also seeing. TV, movies and…
ContinueAdded by Timmy D. James on January 19, 2017 at 7:49am — No Comments
When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the service department to better explain and illustrate service…
ContinueAdded by Timmy D. James on January 9, 2017 at 10:30am — No Comments
Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional presentation while being able to emotionally connect with and excite the customer into making that purchase.
To this end, most dealers are really great at merchandising their…
ContinueAdded by Timmy D. James on December 22, 2016 at 9:07am — 1 Comment
Urbandale, IA--December 19th, 2016--Flick Fusion announced today a new partnership with AutoBase (www.autobase.com), a leading provider of inventory merchandising solutions for auto dealerships. AutoBase selected Flick Fusion's Smart Flicks video marketing platform to provide its customers with a full-service solution for implementing video marketing strategies. AutoBase…
ContinueAdded by Timmy D. James on December 19, 2016 at 9:48am — No Comments
Virtual Reality has been quite a craze recently with video gaming and other consumer electronics. However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive and required high-end computers to work.
Now, however, Sony…
ContinueAdded by Timmy D. James on December 15, 2016 at 9:24am — 1 Comment
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing slogans like, "No haggle guarantee," and "Your friendly…
ContinueAdded by Timmy D. James on November 29, 2016 at 8:44am — No Comments
Have you asked yourself this question lately, is my dealership communicating properly? On average smartphone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger users skew the data, but even people aged 55 to 64 text on average 80 times per month and 65+ text on average 32 times per…
ContinueAdded by Thomas F. Jung on November 23, 2016 at 8:30am — 2 Comments
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