Collaboration not confrontation
The day starts with an offer that’s hundreds below cost with a trade in that’s thousands away from its actual cash value. The salesperson spent hours from the initial greeting to the vehicle selection process only to have their bubble busted by a ridiculous offer. Of course, the offer is substantiated by the dealer down the…
ContinueAdded by Joe Clementi on February 2, 2013 at 1:30pm — 2 Comments
For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and Facebook. Google+ was designed to be the…
ContinueAdded by Timothy Martell on January 28, 2013 at 12:30pm — 1 Comment
When it comes to Marketing with Twitter and Facebook, nothing is more important than the knowledge of how users interact with those services. Twitter hasn’t been making many major changes, but Facebook is constantly implementing new things and letting…
ContinueAdded by Timothy Martell on January 17, 2013 at 11:41am — No Comments
Marketing with Twitter and Facebook should be less about selling a product, and more about selling your brand. Some companies don’t understand this and that’s why they believe social media isn’t valuable, because when you only use it to showcase sales, it isn’t. Other brands have a firm grasp on…
ContinueAdded by Timothy Martell on December 28, 2012 at 10:09am — No Comments
Annnnd we’re back! I hope everyone had a very merry Christmas, a happy Chanukah, and/or a pleasant other seasonal holiday. Now that we’re all back to work, I figured we could ease into things by thinking about the future, namely 2013. It’s only a week away, and this is the perfect time to take a look at your strategies for SEO, …
ContinueAdded by Timothy Martell on December 26, 2012 at 11:00am — No Comments
The answer, of course, is an Instagram. Listen, I’m not going to tell you that’s a great joke, simply a relevant one, because the social picture sharing and food-photo-filtering site has been making waves this week with their announcement that all your photos will soon be theirs. Everywhere, millions of voices are crying out against the image of Instagram CEOs…
ContinueAdded by Timothy Martell on December 19, 2012 at 10:13am — No Comments
People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. For every industry, including automotive, there are times of day that see more activity…
ContinueAdded by Timothy Martell on November 5, 2012 at 8:30am — No Comments
Did you catch the presidential debate this week? It was of the more intense events from any recent election. The candidates appeared as though they might drop the mics and go for blood any second. Luckily, it didn’t come to that, but there was another group waiting in the wings, poised to pounce at the first opportunity. Of course we’re talking about the cyber-snipers, the…
ContinueAdded by Timothy Martell on October 19, 2012 at 11:00am — No Comments
Site Retargeting with Facebook from Potratz on Vimeo.
Added by Paul Potratz on October 11, 2012 at 10:12am — No Comments
Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers who are…
ContinueAdded by Paul Potratz on September 5, 2012 at 4:16pm — No Comments
General Motors has long been a staple of the American automotive industry. Facebook is the latest billion dollar IPO. Why is GM pulling ten million dollars a year in advertising from Facebook?
On the surface, this looks like GM is retreating saving advertising dollars. When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons. GM states that the risk to advertise is not worth the reward…
ContinueAdded by James Schaefer on May 21, 2012 at 11:22pm — No Comments
Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice
02/07/2011…
ContinueAdded by Bill Goodfriend on February 8, 2011 at 12:45pm — No Comments
Added by Torrey Russell on October 22, 2010 at 3:23pm — No Comments
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