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Regrading the Importance of Training.
In any dealership, training is still considered the "Three Headed Monster" by the dealer. Dealers still consider training to be a fixed and variable financial waste. Dealers expect that when they hire managers, that the managers will assume the role of "Trainer" This isn't the case at all. And this is where the dealer loses the vision for training. There are a lot of good sales managers that are good trainers. However, there are also a lot of sales managers that can only manage what is in front of them and nothing more. When I ask a sales manager how he defines what a sales managers roles is in the store the common answer I get is to manage inventory, floor traffic, sell cars. These are correct answers. However, these tasks are only 20% of what the sales manages role is. Unfortunately, sales manages allow these tasks to consume there days, and no real training ever takes place in the dealership. Our definition of a manager is one the leads, teaches, coaches, mentors, motivates. To be a suscessfull sales manager, we feel that 80% of the time should be spent on shaping the skills of your team, and 20% managing inventory, floor traffic and handling the paperwork. And lastly, Inspect what is Expected! If you would like to learn more about this topic go to http://www.dealermgntgroup.com and click on the "Products & Traininig" link.
I think that we all can agree that well trained salespeople produce more, are more professional, and are much more likely to stay in the business. Knowing this, why do you think dealers don't put much more emphasis on training?
Dr. Fred A. Recinos
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