You Have Social Media Marketing Plan for 2012.....Right?
Social Media is marketing and everything we do on-line reflects our “brand”. You need to think through the process about what you want to achieve in your Social Media efforts and set goals and objectives to know how effective your efforts really are.
Used properly it will achieve your branding goals…
ContinueAdded by Dan Murray on December 29, 2011 at 9:59am — No Comments
Added by MANNY LUNA on December 23, 2011 at 1:00pm — 1 Comment
The NCM Institute just posted this article on the Up To Speed blog. Written by NCM Institute Director and retail operations specialist, Garry House, you'll find a good, basic plan for how to start a personalization program in your store...
Since the 2011 Specialty Equipment Market…
ContinueAdded by Robin Keller on November 11, 2011 at 3:38pm — No Comments
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Added by Will Michaelson on November 9, 2011 at 10:54am — No Comments
Some people have heard me say this in the past
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank for
• It’s Your Job – to create good…
Added by Larry Bruce on November 6, 2011 at 5:34pm — No Comments
Stop the Profit Leak
ANSWER THE PHONE!!
With the next Digital Dealer Conference promising to be chock full of the latest in Digital and Social Marketing strategies, I can’t help but ponder the obvious. We are learning great new ways to drive traffic to our dealerships with the commitment that the buying experience will be extraordinary. And the good news is its working! For too many of us, the bad news is the same…..its working.
With…
ContinueAdded by Chip King on September 17, 2011 at 1:23pm — 5 Comments
Internet Marketing vs. Traditional Marketing
When it comes to making the most out of your advertising budget, there is one key metric to look at: return on investment (ROI). ROI is a direct performance measurement of your advertising budget in terms of sales generated from various advertising media. Advertising on the Internet using a…
ContinueAdded by Richelle Farley on September 6, 2011 at 4:30pm — 1 Comment
After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your dealership to track them through the Google Analytics on your car dealership website.
Here's how to create a QR code that is trackable by Google Analytics:
First, make sure you are signed into Google (in the account that houses…
ContinueAdded by Ali Amirrezvani on August 29, 2011 at 3:51pm — No Comments
Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing. While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going to test this technology.
Before you start any marketing…
ContinueAdded by Ali Amirrezvani on August 26, 2011 at 3:10pm — No Comments
What is Google+?
Google+ is the latest social networking service that lets users create a personalized online profile to interact with the people in their lives. The idea is to build upon what’s already available from social networking services like Facebook and…
ContinueAdded by Richelle Farley on August 24, 2011 at 5:30pm — No Comments
Michael Tyman of Professional Success, Inc. is a leading consultant who works directly with car dealers to help improve their sales and marketing processes. He views…
ContinueAdded by Richelle Farley on August 18, 2011 at 5:30pm — No Comments
Before class started on one peaceful Saturday morning, my yoga instructor made this big announcement with much fanfare that there was some huge event coming to our studio. There were no additional details as to what the event was, when it might occur, etc. Just a stay tuned teaser. I was so excited that I could barely focus during class wondering what this event was, when it was going to occur and…
ContinueAdded by Stephanie Young on August 17, 2011 at 10:00am — 9 Comments
During a department head meeting in which processes where being discussed, it became evident there was an information gap for our clients. Our recruiting team was reporting a break down in information regarding who we are, what we do and what we have to offer. The team shared how they answer certain questions over and over again. They reported the funny misconceptions that they often hear. I sat…
ContinueAdded by Stephanie Young on August 9, 2011 at 11:30am — 7 Comments
AdAgencyOnline.Net is an automotive advertising resource / networking portal known for their in-depth reviews of cutting edge automotive advertising vendors on their hosted blog talk radio station – WAAOL, All Automotive Advertising News All The Time. This week’s Automotive Advertising Experts show will feature a review of an iconic vendor, EVOX IMAGES ®, known by automotive advertising agencies as the best…
ContinueAdded by Philip Zelinger on July 28, 2011 at 6:47pm — No Comments
The Manus Group is not exactly a highly recognized brand like Toyota or Chevrolet. You might be in the same boat or your might just want to stand out from the other name brand dealer down the street. Social Media Marketing is about standing out and being popular. Yes, it takes us all back to those high school days where some of us excelled at…
ContinueAdded by Stephanie Young on July 27, 2011 at 10:30am — 8 Comments
Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism. Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans. With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a real time and…
ContinueAdded by Stephanie Young on July 20, 2011 at 10:00am — 5 Comments
Added by Brian Pasch on July 15, 2011 at 2:44pm — No Comments
I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started.
You…
ContinueAdded by Brian Pasch on July 11, 2011 at 7:47am — 2 Comments
The first step to Social Networking suicide is to use this media as a place to make the sale. Social Networking is a relationship building network and not the shopping network. A network when used as a verb is defined as: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position. With this in mind, a Social Network is a place for…
ContinueAdded by Stephanie Young on July 7, 2011 at 9:30am — 14 Comments
Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities. As a result, Social Networking has become as much a part of your corporate brand as your website. Not sure Social Networking is right for your organization? …
ContinueAdded by Stephanie Young on July 6, 2011 at 12:00pm — 13 Comments
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