Dealerships are jumping into Social Media and I’m excited. But who’s going to manage the beast? Back when the Internet was emerging, dealers or GM’s would assign someone in the store to handle it ‘in their spare time’. I was one of those. Today, dealers should be cautious

using this same tactic for Social Media. As we found out with the Internet, Social Media is not a fad that will be gone in a few…

Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone

Apps are the three dominate forms that Mobile Marketing comes in.

Considering 85% of Americans own a cell phone, while only 80% have a

land line, it seems that Mobile Marketing is worth looking into.

Text…

When it comes to automobile sales training, it's true that there's plenty of good information out there. The problem is, if it's not simple to do, and easy-to-understand; then it will probably not be duplicated or taught very well to the others inside of your dealership. First seven years of my sales career I focused on becoming the best sales person I could by getting my hands on the best information, listening to the best trainers; and practicing, drilling and rehearsing every bit of what…

What are Sales Manager doing today to increase their effectiveness as a Sales Manager? It seems like many dealerships are working with lean sales staff, so how are you/they getting the most out of your sales team?

The strategic contribution of individual employees can and should be measured. Why? Too often, companies invest heavily in articulating their Mission, Vision, and Values, but stop short of clarifying and clearly communicating how each employee can play a roll. A company’s employees execute that company’s Mission, Vision, and Values on a daily basis by virtue of their daily activities. Those activities are the strategy…and ultimately enable the company to realize its Mission, Vision, and…

To train -- or not to train -- is not the question according to automotive advertising agencies who understand the importance of investing in the people part of the sales and service process by providing training before, during and after the sale. Training has often been considered as an afterthought by auto dealers who have enjoyed the luxury of having more customers than cars with a never…

You know I love all of you guys. Hell I have worked with all of you at one point or another.

I remember the very first training session I was instructed to go to and Give, Give, Give just pops in there.

To this day I have to say that the principles taught by Grant Cardone have always been where the reality of selling cars lives. All of you are great, not as good as me but you're good. <:)

Does anyone remember who originally had the device to beam from the lot to the…