All Blog Posts Tagged 'Auto' (159)

Search Blog Posts

Fran Taylor is the Undisputed King of Prospecting...

A leader in the field of automotive sales and management. Using his "Taylor Techniques," Fran has worked as a sales trainer and consultant with automobile dealerships since 1986.



Fran's "insight" into sales comes from his experience as a premium salesman. He was employed as a salesman for the number-one dealership in his area and was Salesman of the Month…
Continue

Added by MANNY LUNA on March 13, 2011 at 2:00pm — No Comments

Revolutionary Social Media

Social media has been featured a lot lately in the headlines but not as we might have suspected, either as an advertising tool or because a celebrity reveled some shocking personal information.   No instead it is being credited with helping spread freedom of speech and creating revolution.



Recent events in Egypt have proved without a shadow of a doubt that social media reaches far beyond entertainment and advertising.  In the past traditional media was the only way to infuse public… Continue

Added by Paul Potratz on February 17, 2011 at 5:00pm — No Comments

As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue

Added by Paul Potratz on February 2, 2011 at 12:39pm — No Comments

MetalHeadRadio.com



Huge “Thank You” to Scott "Deuce" Wallace



and MetalHeadRadio.com for the awesome computer graphics arts they produced…

Continue

Added by Ray Lovett on January 17, 2011 at 11:08pm — No Comments

The Basics of Automotive Live Chat: How to Master Quality Automotive Lead Generation Through Your Website

 

No matter your dealership location, franchise, size, or overall rating, you probably will agree that the success of any dealership is measured in the number of sales. In order to obtain sales, you depend on a combination of repeat business, referral business, and of course, automotive lead generation.



With repeat and referral business, there really is no secret to it – other than having a good amount of follow up, and capitalizing on the things that make you different…

Continue

Added by Shereef on January 14, 2011 at 10:49pm — No Comments

Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns


The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your…
Continue

Added by Paul Potratz on January 13, 2011 at 11:43am — No Comments

Social Media Index for Dealerships

Social Media Index for Dealerships

A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.

Car…

Continue

Added by Paul Potratz on December 10, 2010 at 5:04pm — No Comments

What Dealerships Can Expect from Facebook's "Modern Messaging System"

Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern

Messaging System." This new Messaging Platform uses @facebook.com

addresses to allow users to send messages to people using conventional

e-mail and Facebook urges that their new messaging system is…

Continue

Added by Paul Potratz on November 23, 2010 at 3:38pm — No Comments

Don't give it away! Stop giving 3rd party sites your inventory so they can steel your front page position in Google.

Presenting:…

Continue

Added by Torrey Russell on September 26, 2010 at 8:30pm — 1 Comment

Results are in for the first week of the CarChat24/DealerElite.net Dealer Chat Case Study!

Results have been posted by the three participating Dealers. Click on the link below to see the results, and feel free to comment :)…

Continue

Added by Shereef on September 9, 2010 at 6:18pm — No Comments

AdAgencyOnline.Net To Review The Higher Gear Group For Automotive Advertising Agencies In An Interview With Their CEO Robert Gruen

Automotive advertising agencies rely on AdAgencyOnline.Net, a free automotive advertising resource / networking portal, to help them find and review cutting edge automotive advertising applications. The automotive advertising social networking site features a blog talk radio station --…

Continue

Added by Philip Zelinger on August 23, 2010 at 11:20am — No Comments

Free! 24/7 Dealer Chat Support, Staff, and Leads (Dealer Elite Case Study 2 Months)

We are looking for 5 Dealers that will share their results here on the Dealer Elite forum. CarChat24 will provide 2 months of free 24/7 fully staffed live dealer chat support, and the leads/appointments our service will produce.



What you can expect: A minimum of a 50 to 60% increase in your current website lead conversion, More Sales Leads, Sales Appointments,…

Continue

Added by Shereef on August 13, 2010 at 12:00pm — 55 Comments

Are You "Old School" Or "New School"?

Sometime about 10 years ago the car business reached a fork in the road.

The industry was challenged by a newly (or soon to be) informed and

empowered consumer base. From that point forward dealers have been faced

with a choice: hang on to those old school sales and marketing

techniques or join the ranks of the next generation dealers who rely on a

“more sophisticated” approach…a kinder, gentler car business.



This choice is still facing thousands of dealers… Continue

Added by Jimmy Vee on July 27, 2010 at 9:58am — 2 Comments

AdAgencyOnline.Net Adds Blog Talk Radio Show - Auto Industry Insiders - For Automotive Advertising Agencies

AdAgencyOnline.Net is an automotive advertising resource/networking portal for automotive advertising agencies. The site hosts a blog talk radio station -- WAAOL, All Automotive…

Continue

Added by Philip Zelinger on July 8, 2010 at 4:58pm — No Comments

AdAgencyOnline.Net Links Social Networking Sites For Automotive Advertising Agencies On Auto Industry Insiders

AdAgencyOnline.Net is one of many online automotive advertising resource / networking portals that have formed to share best practices for automotive advertising agencies using social media. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station…

Continue

Added by Philip Zelinger on June 8, 2010 at 11:28am — No Comments

AdAgencyOnline.Net Promotes 2010 NIADA Convention and TARP Lending Program To Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal -- http://AdAgencyOnline.Net -- promoted the 2010 NIADA Convention and the TARP Lending Program on his blog talk radio station featured on AdAgencyOnline.Net --…

Continue

Added by Philip Zelinger on June 2, 2010 at 4:30pm — No Comments

AdAgencyOnline.Net Interviews Brian Pasch On Automotive Advertising Experts To Review Automotive Advertising Network - AAN

AdAgencyOnline.Net is a nationally recognized automotive advertising resource / networking portal that hosts a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time…

Continue

Added by Philip Zelinger on May 27, 2010 at 9:53am — No Comments

Mr. Auto Dealer are all your dead internet leads that you purchased really dead?

I have concluded my research and the bottom line is that dead leads are still possible car buyers and here is why..

Many dealerships do not have the time or the manpower to follow up on every internet lead that they purchase... when they first arrive in your CRM most finance managers or BDC staff will call e-mail or send out letters trying to get the customer to the dealership but 90% of the leads become stale real fast because of many different factors including poor phone skills or not… Continue

Added by Mark Hergert on May 19, 2010 at 11:17am — 1 Comment

FULL DISCLOSURE MENU SELLING OR NOT?

Full Disclosure Menu Selling or Not?



You would think with the magnifying glass on car dealerships around the country today, F&I managers would take heed of the importance placed on full disclosure selling. You would think they would understand why disclosing a base payment, the APR, the term and all buying numbers prior to offering other product options is critically important.





Unfortunately, there is still confusion regarding “full-disclosure” menu… Continue

Added by Rebecca Chernek on April 23, 2010 at 11:00am — No Comments

Latest Blog Posts

Most Popular Blog Posts

Monthly Archives

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

1999

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service