The mobile industry is not just booming; it’s taking over completely.
Added by Joseph Little on November 10, 2015 at 3:35pm — No Comments
Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.
In other words, consumers will come into your dealership to look at and test out features, services,…
ContinueAdded by Joseph Little on November 9, 2015 at 3:30pm — No Comments
Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…
ContinueAdded by Joseph Little on November 6, 2015 at 4:07pm — No Comments
Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership. Whether you know it or not, consumers have been talking, and there are some things they’d…
ContinueAdded by Joseph Little on November 3, 2015 at 2:57pm — No Comments
There’s not a dealership around that hasn’t noticed the changes today’s consumers have brought to the marketplace. The differences between shopping trends of the past and the way people want to do business today can be seen and felt on the showroom floor and the lot in every…
ContinueAdded by Joseph Little on November 2, 2015 at 3:19pm — No Comments
#CarStrong Community | Feldman Gives Back
Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to participate and give back in order to build a stronger community around the…
ContinueAdded by Joseph Little on October 30, 2015 at 12:00pm — No Comments
No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time and again will increase. Which, in turn, will cause them to…
ContinueAdded by Paul Potratz on August 28, 2015 at 12:00pm — No Comments
As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behaviors and attitudes among this segment of the population varies greatly depending on several factors. Shoppers show preferences based on factors such as what is being purchased, why they…
ContinueAdded by Joseph Little on August 18, 2015 at 11:09am — No Comments
Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online. How do they speak to you? How do they approach you as a consumer? Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time…
ContinueAdded by Joseph Little on August 17, 2015 at 2:17pm — No Comments
Hispanic consumers in the U.S. have spoken; they are shopping for brands that affirm their culture
and empower them as individuals. Over 56 million strong, this is a population that does not want to be sold to and highlighted, but rather included. Proud of a rich…
ContinueAdded by Joseph Little on August 10, 2015 at 12:51pm — No Comments
The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively. Knowledge isn’t just power,…
ContinueAdded by Joseph Little on August 3, 2015 at 6:08pm — No Comments
Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…
ContinueAdded by Joseph Little on July 28, 2015 at 9:59am — No Comments
The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but…
ContinueAdded by Joseph Little on July 27, 2015 at 11:49am — No Comments
Ask most people what they think of walking …
ContinueAdded by Joseph Little on July 21, 2015 at 10:39am — No Comments
GeoFencing is a feature that allows you to set a geographical boundary or virtual barrier using GPS.
Once you set a barrier of your choosing you can then create a Push notification that will get delivered to a customer’s phone instantly when they enter that barrier.…
ContinueAdded by Matt Kuczka on June 4, 2015 at 4:22pm — No Comments
Added by Tom Wiegand on May 27, 2015 at 6:35pm — No Comments
Is there gold here to be mined, or is it just worthless rock? Are we mining something of value or should we blow up the minefield?
Automotive News April 13, 2015 article…
ContinueAdded by Tom Wiegand on April 30, 2015 at 1:42pm — No Comments
Most dealers understand the importance of customer retention. They’re e-mail-blasting sales messages, sending direct mail, and their salespeople are combing over thousands of client records in their DMS, making phone calls to previous customers and orphan owners. The problem is that many dealers don’t realize that, all too often, those messages fall on deaf ears. Dealerships spend tons of money sending messages to customers that are mostly irrelevant because some vendor promised huge results…
ContinueAdded by Jamil Zabaneh on March 17, 2015 at 3:14pm — No Comments
I hate to be the bearer of bad news, but the next down market in automotive retail is coming. No one knows precisely when – and none of us is certain what will trigger it – but, it is coming. Moreover, given the current market realities, it might be coming a little faster than most of us in the industry imagine. Take, for example, these fast facts:
Added by Steve Stauning on March 7, 2015 at 10:06am — 3 Comments
Take Flight to INSIGHT!
As announced on AutoDealerLive: Courtesy of Car Lister, the first 50 dealers and managers who fill out the contact form at http://insightcustomerloyalty.com/freeairfare/ will receive…
ContinueAdded by Joe Birch on March 4, 2015 at 3:17pm — No Comments
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