Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…
ContinueAdded by Mike Gorun on March 6, 2018 at 9:44am — No Comments
Added by Mike Gorun on February 13, 2018 at 9:02am — No Comments
Added by Mike Gorun on November 14, 2017 at 9:13am — No Comments
Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now …
Added by Mike Gorun on August 16, 2017 at 9:42am — No Comments
Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …
Added by Mike Gorun on July 6, 2017 at 9:29am — 1 Comment
Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to comparison shop on their smartphones when using a store’s Wi-Fi…
ContinueAdded by Mike Gorun on June 27, 2017 at 9:46am — No Comments
Added by Mike Gorun on June 6, 2017 at 9:37am — No Comments
Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.
Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2 percent and a “good” 2 percent,…
ContinueAdded by Mike Gorun on May 23, 2017 at 9:59am — No Comments
Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their door in 2…
ContinueAdded by Mike Gorun on May 16, 2017 at 8:41am — No Comments
Yesterday, my 80 year old mother, took her SUV to the local dealer for an oil change. Even though it is a lease, she likes to treat it like she would if she owned it and have the oil changed every 3000 miles or so. So, she pulled into the service lane of the store where she has bought a new vehicle every three years since I was 16 (over 35 years), and where she has had her car serviced every three months since then. My mom believes that the dealer is the best…
ContinueAdded by Gary Marcotte on February 11, 2016 at 1:39pm — 3 Comments
Added by Tom Wiegand on May 27, 2015 at 6:35pm — No Comments
Is there gold here to be mined, or is it just worthless rock? Are we mining something of value or should we blow up the minefield?
Automotive News April 13, 2015 article…
ContinueAdded by Tom Wiegand on April 30, 2015 at 1:42pm — No Comments
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…
ContinueAdded by Scott T Joseph on November 12, 2014 at 9:30am — No Comments
Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.”
Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills. All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…
ContinueAdded by Philip Zelinger on August 25, 2014 at 6:05pm — No Comments
Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments. Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…
ContinueAdded by Philip Zelinger on March 6, 2014 at 6:50pm — No Comments
CHAPEL HILL, N.C. – January 21, 2014 – 3 Birds, the automotive industry's only demand generation and customer retention platform and services provider, announces the launch of their redesigned company website (http://www.3birdsmarketing.com) built on its own responsive website platform. The new website combines clean, mobile first design elements with responsive website architecture for device optimized presentation on PCs,…
ContinueAdded by Emily Douglas on January 22, 2014 at 7:00am — No Comments
Don’t look at this picture from a religious perspective. Look at this picture and ask yourself; “why is this person, at this time, causing such positive reactions and comments, and a loyal following from every corner of the globe?” What is he doing? Why does…
ContinueAdded by Tom Wiegand on November 15, 2013 at 4:54pm — No Comments
" Have you reached a verdict?" "We have your Honor. We find the defendant, Retention, guilty of killing Loyalty!"
The courtroom erupts. Shouts of lies, deception, threats and finger pointing fuel the denial!
The sentence is announced and retention gets life without…
ContinueAdded by Tom Wiegand on November 13, 2013 at 11:52am — No Comments
Before you get started reading this, let me warn you that it is about twice as long as my normal posts, over 1200 words. I got started and the words just started flowing. I hope you find this useful.
I’ve been in the car business almost 30 years now and it seems like one of the topics that never goes away is customer loyalty. Every year salespeople and…
ContinueAdded by Al Mosher on September 25, 2013 at 11:05am — 3 Comments
A brilliant and successful businessperson recently shared why he loves his angriest customers. Phil Libin, CEO and co-founder of Evernote, wrote an article for Inc. where he explained that customer feedback is essential to the growth of any business. All companies solicit…
ContinueAdded by Mike Gorun on August 13, 2013 at 9:30am — No Comments
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