Kids are expensive.  I know, tell me something I don't know.  But, I thought it would get easier as they grew.  WRONG!  As I set my daughter up in her first apartment at college, the bare necessities had me hoping for a lot more book sales and training assignments.  But, we went shopping anyway.  She needed everything from bedding to pots and pans.  Furniture to picture frames.  For those of you with college age kids, you know what I mean.

So, after many trips to stores,…

When a friend posted this picture on Facebook, first I laughed and thought back to those crazy college days with pranks and practical jokes involving duct tape.  Then my thoughts wandered into the humor of my adult life, where I joke about things being held together with duct tape and Popsicle sticks.  Then it dawned on me there is another meaning to…

I never question the freshness of a candy bar when I buy it.  If the candy bar is not up to my standard, I toss it.  It would “cost” me more in effort than what I spent on the candy bar to report my dissatisfaction.  When it comes to big ticket items, there is a lot more at “risk” and customer satisfaction becomes a turning point in the decision making process.  So how can a salesperson narrow the gap…

While enjoying the warmer weather with my buddies this weekend, I made a new car enthusiast friend out of a complete stranger.  The conversation got started when he asked me if I had ever heard of the Nissan GTR.  I looked at him and exclaimed, “Of course!  I have a near meltdown every time I see one.”  We both go on and on about where we…

If you have ever been to a farm, one thing that stands out are these zigzagging baths that seem to randomly crisscross the pastures, these are cow paths. These cow paths are created by cows, which are creatures of habit and when one cow starts to walk across the pasture, the second one follows and the third and soon the rest of the heard follow. After a short while, the cows have created a crooked path, a well worn route from point A to B. Often their destination is to fulfill their basic…

Remember the 80′s and 90′s? Everyone in business then was so gungho. To build a business then you had to be great on the phone making cold calls, excellent at booking appointments, great at doing sales presentations, overcoming objections and using any one of the 17 closes you had rehearsed.

Some people in business actually enjoyed the thrill of the hunt.

They loved chasing down their potential new clients and finally overpowering them into saying…

I would like to offer my Dealerelite friends a sneak peak at a Press Release planned to coincide with the NADA launch of IntellaCar.

After all, what are friends for!  See you at NADA!

INTELLACAR LAUNCHES MOBILE SALES PRESENTATION PLATFORM – STARTING WITH TOYOTA DEALERS

THOUSAND OAKS, CA, JANUARY 28, 2011 – IntellaCar, LLC announced today the nationwide launch of IntellaCar™.…

Selling slumps. We've all been in this train wreck before. You miss an important sale. You have a series of bad days. You can't sell to your potential. You can't seem to extricate yourself from its deadly grip. You're in a sales slump.



Let's take a…

No matter your dealership location, franchise, size, or overall rating, you probably will agree that the success of any dealership is measured in the number of sales. In order to obtain sales, you depend on a combination of repeat business, referral business, and of course, automotive lead generation.

With repeat and referral business, there really is no secret to it – other than having a good amount of follow up, and capitalizing on the things that make you different…

Mobile Marketing at Your Dealership

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…

Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone

Apps are the three dominate forms that Mobile Marketing comes in.

Considering 85% of Americans own a cell phone, while only 80% have a

land line, it seems that Mobile Marketing is worth looking into.

Text…

When we sell something, a verbal thank you is almost automatic – so automatic, sometimes it can be perceived as less than genuine – a “comment on the weather” filler at best.

Should we do more? Of course.

Most of us work extremely hard to bring in new customers and once we do, we’re given an opportunity to begin building a “barrier to entry” for our competitors – a much more enjoyable position than fighting through…

How Your Dealership Can Start Using QR Codes to Drive Traffic

There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…

My Commercial for GoDaddy.com "Who Be Lookin After yer Booty" (think Pirate...not Rap star) is currently in 6th place out of 1500+ entries!!

Hello dE Friends, for the 1st time, I…

Dozens of newly created automated menu systems are popping up on Internet sites and

through sales vendors claiming their use will vastly increase dealer profits

while limiting liability. Of course each system is “the best one available!”

Can you believe the advertising…