Ask most people to describe a sales person, and likely as not, you'll find yourself deluged by words like "huckster," "snake oil peddler," "fast talker," "con artist" and, of course, "untrustworthy," "arrogant" and "dishonest."

Those of us who work in sales and know ourselves to be fine, upstanding people may wonder exactly what we ever did to earn such an enviable…

As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my job is to maximize my client’s exposure to their audience. Conferences offer more potential customers for my clients, concentrated in a single place at a single time, than just about any other marketing opportunity. However,…

The whole idea of a loyalty program is to encourage and reward customers for doing business with you. The easier you make it for them to earn rewards and the more desirable those rewards are, the more likely a customer will utilize your program by returning to your business. How many supermarket “loyalty”…

Here’s how to sell cars fast on Twitter.

1. Create a special limited edition that will not be available for sale elsewhere – a Twitter exclusive.
2. Theme and schedule the special edition around a popular calendar event (e.g.…

On November 19, 2005, a day after having surgery, I was diagnosed with squamous cell carcinoma cancer. I would compare receiving the news to going to the dentist and being numbed. However, this numbed my whole body. For 20 minutes I rushed through all kinds of thoughts and emotions – shock, anger, “why me?” questions, sadness.

After the 20 minutes, I made a big decision. I decided to live. I decided that all of the emotions and thoughts I was experiencing were not supporting…

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Master Your Craft

Do you want to be successful in…

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Free Webinar: Prospecting Advice from a 30 Car Guy from Dealer Synergy on Vimeo.

(alternatively titled: "I never want to see a screwdriver again."

I've been surfing the internet again. 

This usually ends in one of two ways.



A) I find something that I don't need, but buy it anyway

B) I find something that I really want, but can't figure out how to buy it.

My new favorite thing, except for catch up on Season 3 of Dexter, is to browse the internet for car dealer websites. There are hundreds of…