If you want to improve at anything, you need to put in the effort. And that…

The problem of how to increase recall completion rates has been a thorn in the side of both manufacturers and dealers for quite some time. Despite numerous attempts from several sources, a majority of consumers fail to pay attention to any notification because they discard the mailers, discount the severity of the recall or simply don’t have the time needed…

What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing dollars to get the results they want. Many dealers feel like their marketing strategies don’t perform as well as they used to, which, when combined with declining sales profitability, puts extra pressure on marketers to up their…

Don't Miss Us at NADA 2020.

Fixed Ops Digital is excited to be exhibiting for our first time at this year's 2020 NADA SHOW in Las…

Dealers tell us some pretty outrageous stories about their DMS provider when we’re onsite installing Auto/Mate. Hold times up to 40 minutes, thousands upon thousands spent in integration fees annually and even their DMS threatening to pull the plug once they learn the dealer plans to leave. When was the last time you actually felt positive about the “partnership” between your dealership and your DMS?

We’ve taken what we’ve learned from dealers and compiled this data into the…

Friday, February 21, 2020

9:00am PST / 12:00pm EST

REGISTER HERE: https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook

Google just launched its Dealer Guidebook 2.0!

It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.

In this…

As of Q4 2019, RV wholesale shipments were down nearly 17 percent year-over-year, according to RV Road Signs. The good news is that this decline is expected to ease up and gradually diminish to a decline of 3.9 percent by the end of 2020, thanks to low inflation and an expanding economy.

You can still post strong revenue and meet sales goals…

OR how about dominating digital marketing? OR using social media to fill your…

Grapevine, Texas, February 3, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) provider for…

Long Beach, CA —January 31, 2020 — myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced the launch of Service Cart. The mobile repair recommendation tool is designed to improve customer transparency and convenience by enabling instant approval and feedback from the customer. This results in higher retention, shorter authorization times, a significant…

Most auto dealerships do some, if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise?

The results from ORPs are all over the board. Some dealerships effectively use ORPs to…

Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago. This trend is good news for dealers due to the lower cost of retaining vs. acquiring customers.

Unfortunately, this trend is expected to decline due to a lack of improvement in…

Grapevine, Texas, January 21, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced that its accounting module is now integrated with cPayPlus. This…

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the trash and are ignored.

Perhaps there is a new way to communicate with these…

Creating a Better Dealership Experience for All!

Thursday, January 23, 2020

9:00am PST / 12:00pm EST

REGISTER HERE:  https://digitalairstrike.com/Creating-a-Better-Dealership-Experience-for-All 

The one thing all car buyers and service customers…

Join us March 23, 2020 for the first edition of BDC…

10 Easy Ways to Use Video to Promote Your Dealership

Thursday, January 16, 2020

9:00am PST / 12:00pm EST

REGISTER HERE: https://digitalairstrike.com/10-easy-ways-to-use-video-to-promote-your-dealership

72% of consumers prefer learning about a…

Grapevine, Texas, January 7, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…

Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…