AdAge reported recently on the importance of local marketing, giving the example of a newspaper in South Wales thatbeat the odds.
“It focused almost entirely on covering local news, local people and…
Today’s Women's Wednesday is going to focus on what it is women really want when buying a car.
What Women Want, starring Mel Gibson, was a great movie about an ad executive, who, after an injury, had the ability to read women’s minds. He could do wondrous things with that power. Knowing what women car buyers want is crucial for dealerships to be successful in today’s market.
Female customers are the fastest growing…
ContinueAdded by Anne Fleming on June 11, 2014 at 9:00am — 4 Comments
Today’s Women’s Wednesday focuses on women’s reviews, and why they MUST be a critical, daily and intentional component of your business practice – both with the sales team and in the service drive.
As the #BigDataAuthority on women’s dealership experiences, we have shared that this powerful buying segment will purchase 27 million cars at new and used car dealerships this year. That equates to over 75,000 vehicles a day. What is your share of…
ContinueAdded by Anne Fleming on May 28, 2014 at 12:30pm — 1 Comment
Today’s Women’s Wednesday is about becoming new leaders in the growing and dynamic market of women consumers.
As competition tightens, the need for exceptional leaders at dealerships couldn’t be greater. Wayne Gretzky, the hockey legend, explained the key to his success, “a good hockey player knows where the puck is – however, a great hockey player knows where the puck is going”.
To be an exceptional leader like Gretzky, a proactive and anticipatory approach is important.…
ContinueAdded by Anne Fleming on May 14, 2014 at 7:00am — No Comments
With this Women’s Wednesday we will focus on the Service Drive at your store.
Women buy a car about once every 6-7 years, but they visit the service lane several times a year. The good news? This is where on-going loyalty is developed. The not-so-great news is that 42% of women report they no longer go to the service department where they purchased their vehicle. And, you will never know it is their LAST visit, because they may smile, pay the bill, and never say a word, even…
ContinueAdded by Anne Fleming on April 30, 2014 at 1:42pm — 6 Comments
Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever!
It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet…
ContinueAdded by Anne Fleming on April 24, 2014 at 9:30pm — No Comments
Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly with Google’s Open Automotive Alliance (OAA), and Microsoft’s Sync platform. This means big changes are in store for how shoppers driving, commuting and traveling by car will find and learn about your business.
The fast moving map space plus local-search is attractive areas for innovation for software developers. One of the more…
ContinueAdded by Anne Fleming on April 21, 2014 at 8:58pm — No Comments
Welcome to Women Wednesdays!
Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?
Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent. Below are their top 5 reasons for buying a car from…
Added by Anne Fleming on April 16, 2014 at 8:00am — No Comments
Kelly Ford Named Top 2014 Women-Drivers Friendly Dealer
Reviews Show Consistent, Extraordinary Experiences by Women
Congratulations to Kelly Ford! Here is the press release that was sent out. Wanted to showcase this on dealerElite!
Last year, women purchased an estimated 27.5 million vehicles – an impressive 75,000 units a day at new and used car…
ContinueAdded by Anne Fleming on April 15, 2014 at 5:30pm — 6 Comments
Welcome to Women Wednesdays!
Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?
Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?
This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites
– like Google, Yelp, Dealer Rater,…
ContinueAdded by Anne Fleming on April 2, 2014 at 7:30pm — 5 Comments
Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was truly a revelation of the changing gender role trends in films. More than one film nomination had strong female leads, enjoying almost all the air time as opposed to their male roles.
In the Oscar nominated film…
ContinueAdded by Anne Fleming on March 18, 2014 at 12:08pm — 5 Comments
Last year, women purchased an estimated 27.5 million (1) vehicles – an impressive 75,000 units a day. Women-Drivers.com, the premier car dealer review site focusing on women consumers, has released a comprehensive 2014 US Women’s Car Buying and Dealership Report detailing the experiences women have shopping, buying, leasing and servicing their vehicles at car…
Added by Anne Fleming on February 5, 2014 at 3:00pm — 12 Comments
Earlier this year, JD Power reported that more than one third of buyers are using car dealer review sites to help them determine where to purchase their next vehicle. Buyers no longer want to go from dealership to dealership; they value their time. According to Pew Research, an estimated 80 percent of Americans will have smart phones by the end of 2014; it won’t be long until that “one-third” becomes 50 percent. No wonder there are so many dealer review…
ContinueAdded by Anne Fleming on January 2, 2014 at 3:29pm — 7 Comments
Women-Drivers.com President and Car Buying Advocate, Anne Fleming, had the privilege of being honored to the 2013 Women in Remarketing class in San Diego at #usedcarweek.
Other women honored from various aspects and leadership roles, include:
Added by Anne Fleming on November 26, 2013 at 6:09pm — 3 Comments
Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part Two of a new series.…
ContinueAdded by Anne Fleming on October 8, 2013 at 12:43pm — No Comments
Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part One of a new series.
…
ContinueAdded by Anne Fleming on October 8, 2013 at 12:39pm — 2 Comments
According to the latest research, women account for over two-thirds of all dealership service visits. Women-Drivers.com, the leader in capturing dealer reviews from women about their dealership experience, has reported the mid-year top auto brands in 'Service'. Scores are measured in WSI® or Women Satisfaction Index on a scale of 5.0 (Excellent) to 1.0 (Poor).…
ContinueAdded by Anne Fleming on August 5, 2013 at 12:30pm — 1 Comment
Mercedes, Lexus, Dodge, Chrysler and Jeep are Top Leaders with Women Buyers
Women-Drivers.com has released its 2012 report showing the top car brands as rated by women. Each year, Women‐Drivers.com tracks thousands of consumer reviews with regards to women’s purchasing and browsing experiences at new…
ContinueAdded by Anne Fleming on February 1, 2013 at 5:08pm — No Comments
AdAge reported recently on the importance of local marketing, giving the example of a newspaper in South Wales thatbeat the odds.
“It focused almost entirely on covering local news, local people and…
Added by Amanda Meuwissen on August 20, 2012 at 10:51am — No Comments
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