BlogHer.com and J D Power asked both men and women to describe their range of emotions while going through the automotive purchasing cycle. Both genders listed “excited” as the primary emotion with men at 71% and women at 74%. Women were also more nervous (53%) during the process than men (42%) and less confident (30%) than men (37%).
However, when we filtered the same question results through those who had used either blogs or social networks to help with car information prior to…
ContinueAdded by Jody DeVere on December 4, 2011 at 10:56am — No Comments
Weighing the high prices of gasoline and the public’s growing concerns about global warming, air pollutants and environmental health hazards, it’s not a surprise that fuel economy is playing a larger role on people buying a car.
To help car buyers make a more informed decision about the cars they buy, the U.S Environmental Protection Agency (EPA) has designed a new window sticker full of information about fuel economy. This sticker is on all new cars, light trucks and sport utility…
ContinueAdded by Stephanie Lunsford on November 15, 2011 at 5:04pm — No Comments
The struggle for a competitive edge requires skill enhancement. The techniques of yesterday are no longer acceptable tools. Knowledge of products, technology and problem solving all take on new meaning while working with today’s customer.
Customers no longer accept mediocre presentations, canned closing questions and product demonstrations that lack…
ContinueAdded by Joe Clementi on June 8, 2011 at 10:00pm — 13 Comments
Added by Michael Abrams on March 9, 2011 at 3:21pm — No Comments
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