Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have…

In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 bounty existed for any rider that could tame the beast and ride a full 8 seconds. Wade Leslie accepted the challenge. As he mounted the bull in preparation for his ride, the bull promptly lay down in the pen. He considered…

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane became manager of the 2001 Oakland Athletics. Mr. Beane hypothesized…

Most of us know the value of online content, and so many who are not trained writers or editors are straying into the area of blog posting and sharing of others' Web content. Much of it is informational and shared by industry experts, which helps us all.

Some, however, are doing so in a way that violates others' rights and might even land them in court. A professional writer / author / blogger friend of mine was recently the victim of this, with his work not only reprinted without…

Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process. While this may sound discouraging for dealerships, ruling out social media might not be the best option. What if your dealership’s just not doing “social” the millennial way?

A more…

Things change. There’s no getting around that. The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s desire for content. Content comes in many forms. In fact, everything you put out…

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are interested in reading? A very good…

Sprinklr’s recent study on “Top Car Brands in Social” revealed that while BMW has the largest audience, Rolls Royce has what they consider to be the best social content, with the highest rate of engagement.



Any dealer can achieve similar success in social, regardless of…

You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?

The most successful businesses follow these 6 easy steps to ensure they aren’t sucking on Facebook:

1. When it comes to posting, less is more.

Facebook is not Twitter…

When writing content – whether that content is a short, social media post or blog article, or a full-length feature article – form is just as important as the content itself. Proper spelling and grammar can dictate whether your content is received well or not. It’s not uncommon for readers to start reading an article or social media post that initially grabbed their…

In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In the automotive industry, there are many companies…

Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I have always used LinkedIn as my primary method of…

In a heartbreaking video titled “The Importance of Appearances,” a social experiment unfolds that sets up the same scenario with two very different people. In the first scenario, we see a person dressed as a homeless man collapse in the middle of a busy sidewalk, as if he were ill, and begin to cry for help. The pedestrians look curiously, but continue to walk by the man as he lies there for over 5 minutes with no assistance. The second scenario shows the same incident, but the person is…

Last Thursday, Facebook launched Facebook Newswire. In partnership with Storyful, a social media content verifier and aggregator, Facebook has entered the business of delivering news to its community. This service is designed to identify hot news topics and articles. It does this…

The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on the Internet can gain significant competitive advantage in their industries. Increased web visibility, more visitors to websites, improved SEO rankings and brand recognition as a thought leader are just some of the benefits…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per click ads, newsletters and more. While these companies do an…

 TIMOTHY MARTELL recently wrote a somewhat scathing assessment of an overlooked SEO problem. Those familiar with SEO know that duplicate content can be the "anchor around your kneck" when it comes to trying to keep a first page position on GOOGLE.  His entire article can be found here.…

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Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities 

This is a video I shot on site at a Major KIA Dealership in…

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized on these opportunities to further increase exposure for…