Google recently got into the credit card business and they expanded the program recently.

A WebmasterWorld thread…

Sexiest Super Bowl 2012 Ads...

I've learned that coincidences don't really happen. There's always a reason. As I worked on my story today regarding content, I stopped to check Facebook and found exactly what I needed, courtesy of…

Dealers should be pushing all there content out to all the social sites the next 11 days! 

Posted By: Manny Luna CEO VL Automotive…

“How can I get more traffic?” is one of the MAIN questions people ask me.

But last weekend, while I was preparing for a presentation, I had a HUGE “AHA!” moment.

Looking for “traffic” is a HUGE mistake.

Why?

Keep reading.

The #1 reason why you don’t want traffic

Traffic makes us focus on the raw numbers, but…

For years, marketers and search engine optimization gurus have been preaching something. They've been telling the world that "content is king" and that if you put the right content on your website, that it will rank well. After all, who would deny the king, right?…

Content marketing is internet marketing. It has been for a while (which I'll discuss below) but is 2013 it will emerge to become the "must have".

It was during a discussion on ADM…

In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days…

It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing strategy, I wonder if we are putting too much weight on their importance?

Let me ask you this question:

"If a dealership took all their icons and buttons and links to…

I recently read an article published by Forbes titled …

Digg has been trying to make a comeback recently and even went so far as to completely redesign their site in the hopes that they can climb back towards the top of the social mediaranks. Once upon a time Digg was at the top, it was the place to be. Unfortunately for…

In any good automotive seo campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure that your web content is helping your case rather than hurting it.…

All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for our clients and perspective clients on Strategies to help them better define their own strategy online & off.

This is a 2hr version of a 2.5 day class.

 …

While speaking to a 20 Group last month, I was asked if transferring leads to the sales floor is the best way to manage online opportunities.  Simply put, I prefer an Internet department still to this day. I understand many are saying "disperse leads to the sales floor because all customers are internet shoppers anyway and they should be able to assist them". Here is the flaw... constructing well-worded replies without spelling errors and well-thought out responses with grammatically correct…