As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.
Partnering with the right marketing vendor is the first step.…
ContinueAdded by Kevin Winter on November 16, 2018 at 10:12am — No Comments
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.
When you have comprehensive customer data, you know something…
ContinueAdded by Scot Eisenfelder on October 5, 2018 at 10:12am — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach customers.
There is an obvious challenge. While selling cars over multiple channels…
ContinueAdded by Greg Geodakyan on September 24, 2018 at 10:03am — No Comments
Columbus, OH, September 12, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced it has been recognized as one of the 2019 10 Best Tech Startups in Columbus by the Tech Tribune.
Founded in 2017, The Tech Tribune delivers the latest technology news, in-depth technology articles, and insights on the hottest technology startups all over the world. The Tribune staff…
ContinueAdded by Steve White on September 12, 2018 at 10:25am — No Comments
With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness. One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory. Co-op funds can substantially improve a dealer’s ROI by reimbursing up to 50% of your marketing spend. Think about…
ContinueAdded by Chris Martin on September 7, 2018 at 10:18am — No Comments
Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars
Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…
ContinueAdded by Steve White on June 25, 2018 at 10:02am — No Comments
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but…
ContinueAdded by Steve White on May 21, 2018 at 9:46am — No Comments
Are you ever frustrated by the inaccurate sourcing of sales? I'm sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale.
However, there are so many variables along the way that dealers often either get confused or simply give up and assign credit to the "auto…
ContinueAdded by Steve White on May 11, 2018 at 10:42am — 1 Comment
Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?
Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:
Added by Scot Eisenfelder on April 18, 2018 at 9:42am — No Comments
As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business. Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges: reaching current driver, determining service need, and…
ContinueAdded by Scot Eisenfelder on March 29, 2018 at 9:30am — No Comments
Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.
To quickly review, the fundamental basic blocks of a video marketing strategy include:
Added by Timmy D. James on February 28, 2018 at 9:30am — No Comments
Added by Steve White on January 26, 2018 at 9:55am — No Comments
Added by Timmy D. James on January 19, 2018 at 9:17am — No Comments
How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle…
ContinueAdded by Kip Miles on December 29, 2017 at 12:25pm — No Comments
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by…
ContinueAdded by sara callahan on December 22, 2017 at 9:35am — No Comments
Have you ever suspected that a process is broken, but you're not sure what to fix? Every dealer has experienced this at some …
Added by Kip Miles on November 3, 2017 at 9:39am — No Comments
80% of a Dealership’s Sales cannot be linked back to a Lead…
Added by Steve White on October 17, 2017 at 10:45am — No Comments
Added by Josh Blick on September 22, 2017 at 9:50am — No Comments
Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our State of Automotive…
ContinueAdded by Steve White on August 4, 2017 at 9:48am — No Comments
Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an …
Added by Steve White on August 2, 2017 at 10:00am — No Comments
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